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The Business Model ( Bm ) Essay

Decent Essays

RQ1. The business model (BM) delineates the logic of how an organization creates, acquires, and delivers value and facilitates the organization’s strategy implementation through the organizational structures, processes, and systems (Osterwalder & Pigneur, 2010). The BM seeks to establish and maintain a relationship with a targeted demographic through the provision of benefits that solve a problem or meets a need. This value proposition is available through key resources, activities, and partnerships in respect to the cost structure and is delivered to the customer through channels; the value proposition returns to the organization in the form of revenue stream. The BM is an aggregation of components that align to support the organization’s philosophy of how it plans to prosper. Customer segments identify the customer that the organization desires to reach and serve. Customer relationships are defined by the type of relationship the organization establishes with the customer segment. Value propositions specify the benefits (products and services) that an organization can provide a customer to meet a need or solve a problem. Key resources are the assets that enable the organization to offer value, reach the market, maintain relationships, and earn revenue. Key activities detail the actions the organization must perform to operate successfully. Key partnerships are business alliances that optimize the strategy and provide resources. Cost structure defines the expenses acquired

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