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The Business Model Essay

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The Business Model

Michael Lewis (2000: pages 256-257) scoffed at the whole attempt to formalize the definition of business models when he wrote that “ “Business Model” is one of those terms of art that were central to the Internet boom: it glorifies all manner of half baked plans. All it really meant was how you planned to make money.”

In an abstract of his paper “A Mesoscopic Approach to Business Models: Nano Research on Management” published in “Economic Issues in China” Dr. Junyi Weng stated that “Business Model, a well known important and extensively used term by media, management consultancy and business top managers, is just in an embarrassment that there is no consensus about its definition and few papers in academic …show more content…

However, this paper chooses this definition as theoretical perspective of analysis for this paper subject to the following modifications: A business model is overall framework and philosophy by which a company (intends or) creates value in the market place through enhancement of its own combination of raw or in-put materials to create products (tangible and intangible including services), product packaging and systematic distribution in order to generate some or the best possible profit.

We wish to adopt the principle enunciated by H. Chesbrough and R. S. Rosenbloom that The Business model mediates between the technical and economic domain:

Measured in technical domain measured in economic domain

From this descriptive model a business model can be viewed as the activity processes, which are combined and designed for generating advantage or profit for a company.

There are two levels of technological intervention in the Business endeavour, which we define as “technology of production” and the “technology of trade.” These two levels of technological intervention call for a re-evaluation of business models either for modification or for re-invention.

The technology of production may bring about greater efficiency in production, improving quantity or quality of

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