Strategic Plan: Part Ii: Swott Analysis

Stephen B. Huttie, president of Wooster-based Crown Retail Consultants, said nationally, the retail industry is “over-stored.” So, the news about Kohl’s closing stores is not surprising. Wal-Mart Stores Inc. closed 154 stores in the United States in

This chain is one of the 20 largest retail stores in the United States. Kohl’s is also listed in Fortune 500 in 2012. This retail store has more than 1100 locations around the globe. It also has a strong reputation and distribution. Also, their revenue performance and financial stability is high. Kohl’s also offers most of the essential products like clothing, furniture and etc.

Kohl’s also opens a distribution center in San Bernardino, Calif., to facilitate its Southwest expansion. At the end of the year, sales exceed $9 billion, and the company counts more than 80,000 associates among its ranks. In 2003 CEO Larry Montgomery becomes the chairman of the board of directors. Kohl’s opens 28 stores in California, marking a coast-to-coast presence for the company for the first time in its history. The 28 stores are spread over five Southern California counties. It also opens stores in San Antonio and continues its Southwest expansion with stores in Arizona and Nevada. In 2004 Kohl 's opens 95 stores including five new markets in California,

As of 01/31/2015, Kohl’s assets were divided into current assets of 39.5%, property, plant, and equipment of 59% and all other assets of 1.5%. This was only a minor change from 2014. Therefore, the total asset turnover is great effected by property, plant, and equipment.

The organization strategic plan consists of addressing clinical quality, growth, and becoming a larger part of the community, and providing long term value. The annual report states the following strategic goals (Bon Secours, 2012):

9 Retail earnings are cyclical and consumers still very cautious, exhibiting post-recession buying habits.5,6 In an effort to ward off sluggish sales and earnings Kohl’s has launched the “Greatness Agenda.” The Greatness Agenda is Kohl’s attempt to evolve and adapt to the new age of retail and the changing retail environment of on-line shopping.7

The socio-culture of targeted audience also impacting the company. Alcohol is serve on this establishment; clients over 21 is the target market. The BARbershop is following cultures and values according to the needs of its clients. Its services represent different cultures, attracting clients from different societies. It offers a multicultural service, giving priority to the values of integrity to obtain the full support of its clients. The BARbershop has essential interaction within the community, it

Kohl’s Corp. was founded in 1962. , and has grown into a company that had revenues of over $19 billion in 2015. Their headquarters are in Menomonee Falls, Wisconsin and is a family-oriented department store that sells national brands and private label merchandise of apparel, shoes, accessories, and housewares. Kohl’s competes with other department stores and discount stores for the middle-income shopping target market. The names brand products that Kohl’s offers are not typically available at the discount stores and Kohl’s focuses on controlling costs so they can offer lower prices than their department store competitors can. Kohl’s low cost and higher margins are the result of lean staffing, state of the art management information systems, and creating operating efficiencies by centralizing advertising, buying and distribution.

Kohl's ability to pay its obligation is in a better position compared to JC Penney based on this ratio. Kohl's times-interest earned ratio is significantly higher than JC Penney.

By 2011, Kohl’s corporation reported 1097 stores and a net income of 1.1 million dollars. (12)

The Kroger Company uses the broad differentiation strategy. They have business in at least eight different market segments. They operate two thousand, two hundred and fifty-five stores across America and operate under twenty four banners. Their market position ranks among the highest in the nation. They also have a strong bargaining power because of their many endeavors into different market areas. Kroger supermarkets have been in business for one hundred thirty four years and have made a substantial contribution to the business world (Annual report, 2017).

The Kroger Company is an American retailer established by Bernard Kroger in 1883 in Ohio USA. It’s the country 's biggest supermarket chain and second biggest general retailer (after Wal-Mart). Kroger is also the fifth biggest retailer in the world as of 2013. Kroger operates 2,625 stores across the USA with its headquarters in downtown Cincinnati Kroger. It operates 40 plants for manufacturing, mostly bakeries and dairies. Additionally they are operating 777 convenience stores and 374 jewelry stores through various subsidiaries. Kroger also oversees 87 convenience stores, which were operates through franchise agreements. It operates in the markets of 31 states.

The Kroger Company grew in 128 years from one store to over 3,500 stores of various banners and products. The Kroger Company is the largest food and drug retailer in the United States and is growing constantly with diversity in the retail market, dealing in food, pharmacies, apparel, jewelry and fuel. Kroger is governed by a 14 member Board of Directors including a Chief Executive Officer. Kroger is a leader in Corporate Social responsibility by maintaining environmental consciousness, social awareness and energy conservation awareness. Kroger is committed to customers, builds diversity and focuses on growth. The company operates a large part of it’s own manufacturing and distribution to increase profit

Mansell being the President and Director of the company, the promotion to be Chief Executive Officer occurred in the same year Kohl's opened its 1,000th store (1999). His contribution to the company was highlighted in the "only at Kohl's campaign" to promote

In conclusion, the reasons that lead to Kmart bankruptcy are complicated and many things need to be done to address the problems.