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Stakeholder Perspective Paper

Satisfactory Essays

Stakeholder Perspective
This perspective focuses on seeking and determining the target segments based on the expectation of stakeholders, which will be the guideline to improve the performance of the company. Additionally, the company should consider about the different interests of the different stakeholder groups to identify the appropriate objectives (Kaplan &Norton 2006). The main objectives for this perspectives are:
• Build an environment- image
• Improve product quality (high quality and sustainable products)
• Reduce the negative impacts on environment during manufacture and transportation process
• Follow and engage with the activities related to Corporate Social Responsibilities (CSR)
In recent years, when the concept of sustainability is raising up, there is high percentage of customers who aware about the green products (Rather & Rajendran 2014), they do not only consider about the product or …show more content…

The availability of the sustainability product is important for WML if they would like the customer to purchase their new product lines (Joshi & Rahman 2015).
Learning and Growth
The learning and growth perspective focus on the necessary infrastructure in many areas of the company to achieve the other three perspectives as well as the sustainable development and growth of the company (F. Figge et al 2002). To offer the benefit to consumers and stakeholders in a global competitive market, it is essential for the company to enhance their competencies (Kaplan & Norton 2006). Therefore, the objectives, WML has to focus on as follow:
• Improve the skill and knowledge of the employee via training and testing.
• Build and apply sustainability concept in the company

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