Analysis of Commercial Advertisement Essay examples

TV commercials have many ways to persuade an audience to buy their products, for example, during Coca-Cola TV commercial “Coke Mini (Hulk vs Ant-Man)”, it shows the power of coke mini. Coca-Cola wants us to know that its new coke mini is so delicious that the intense flavor is irresistible, doesn’t matter if you are big or small you’ll want one. Coca-Cola implement humor, famous super heroes, advertisement inside advertisement, showing the emotions of the characters inside its commercial and action movie like commercial, to persuade the audience into buying the product they are selling, which is coke mini. The Rhetorical Analysis of the commercial “Coke Mini (Hulk vs Ant-Man), will be focusing on how it persuades audience into buying its products.

The pick-me-up 's 'anti-brand brand ' status explains its rapid success, argues Nirmalya Kumar, senior analyst at the London Business School. 'Red Bull has never done anything in a conventional way. It has not used normal advertising, nor marketing. When it sponsors events or sports, it tends to go for minority ones. '

Energy drinks didn’t become very popular until the 90s. On the year of 1997, Red Bull was launched and afterward the popularity of energy drinks raised among with other numerous brands. The consumption of energy drinks every year has surpass from “5.8 billion liters” in 2013 in about 160 countries. The predicted total United States retail market profit was about “12.5 billion USD in 2012” and the market raised 56% from 2006 to 2012.

Brand Position: Red Bull is positioned as a premium energy-boosting beverage that revitalizes the body and mind.

Redbull: Without a doubt Redbull achieved its objectives of showing the world something that has never done before and reemphasizing their brand motto “ Redbull gives you wings.” This event had a huge brand impact on Redbull. Not only did this campaign beat records and was unprecedented scientifically, it was also beating records in a brand marketing perspective. 1,000,000 distinct user accounts were involved in the conversation regarding RedBull Stratos with a suggested audience of this content being up to 90,000,000. 2,000,000 new accounts were subscribed for Red Bull updates within a span of 15 days surrounding the event, these updates included all

Red Bull segmented the market and positioned the brand very effectively, with its controversial and anti-establishment status. Red bull is not viewed as being just a product, it is a “Way of Life” which is associated with energy, extreme sports and danger, very appealing to its core audience.

Red Bull operate within the energy drinks sector of the soft drinks market. The product is an example of a 'functional ' drink. Functional foods respond to consumer interest in well-being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in many countries. For these multinationals, new functional drinks offer opportunities for renewed business growth. (Can talk about Cash cow and stars)

5.0 How is Red Bull Marketed? 5.1 Sponsorship 5.2 Advertising 5.3 Brand Image 5.4 Some of Red Bull’s extreme sports athletes and events in pictures 6.0 Revolutionary Marketing 7.0 Maintaining market share 8.0 Competition and Intellectual property 9.0 Discussion 9.1 Diversification of product range 9.2 Drinks for the “Health Conscious” consumer 9.3 New Marketing Ideas 9.4

Red Bull has made the management decision to market its products toward an older audience. Expanding the consumer base is a great, profitable opportunity for Red Bull. Expanding the market will increase Red Bull’s market share of the drink market, but only if the company does research to understand what the new target audience is looking for in their drink (i.e. healthy benefits, antioxidants, vitamins, etc.). Red Bull needs to find a way to differentiate itself from its competitors by finding a niche market that only Red Bull can provide in.

Red Bull is the most popular energy drink in the world, selling over three billion cans annually. Started in 1987 by Austrian entrepreneur Dietrich Mateschitz, Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner.

A picture is not worth a thousand words, it is worth a million. Promotions with pictures have appeared since advertising was conceived and they are still utilized today. In addition to the fact that they are less expensive than different commercials, yet in addition, they are exceptionally compelling. Ads are declarations of stock available to be purchased in daily papers, magazines, and so on. What individuals don't know is how much idea really goes into making an Ad since you may just have a basic picture with a logo, however, that one picture can give an awesome ad to the stock being sold. When I say incredible ad, I mean the photo or configuration demonstrates to the viewer something that isn't recently observed by the exposed eye;

Red Bull is the most famous invigorating drink in the world.The Austrian company has been selling it for already twenty years. Firstly, it conquered Europe, then America, well after reborn drink returned to its homeland-Taiwan and all the rest of Asia. Today Red Bull has annual sales of around 4 billion cans in 160 countries and employs more than 7,700 people. Because of it energy building ingredients and revitalizing qualities Red Bull focusses their brand around the theme “Red Bull gives you wings”. Company has wisely chosen audience for their product - they began to spread and advertise themselves in nightclubs and universities. After a few years they launched a big promotion of Red Bull as ideal drink for any sport activity.

Red bull is the market leader in energy drinks. Red bull was found by Dietrich Matchitz while he was visiting Thailand. Technially the formula was made by a man named Chaleo Yoovidhy, who was providing to people to help keep them awake. In Thailand it was reffered to as Krating Daeng. Dietrich tried out krating daeng himself and discovered that it works, primarly because it helped him with jet lag. Dietrich went back to Thailand and collaborated with chaleo into making it a better tasting formula and naming the product Red Bull. Red Bulls popular slogan “red bull gives you wings” brought consumer awareness to the drink. Red bull became popular to men, athletes, students who need cram in a study session and those who work graveyard shift. By 2010 Red Bull was made available in 162 countries. Red bulls main main competitors are Rockstar and Monster energy drinks. Also big corporations such as coca-cola and pepsi. However coca-cola and pepsi do not hold much market share in the energy drink industry, which enables Red bull to keep the lead. They do offer diiferent flavors such as vanilla coke, cherry pepsi etc. Red Bulls line only has one flavor.

2. Red bull develop the sport energy drink, which is focus on attracting young people with its function and fashion style, compare with other energy brands, red bull’s marketing positioning is more flexible because of its composition and tasty.

Indeed, Red Bull’s marketing efforts have an appeal that continuously attracts new consumers. The techniques Red Bull uses associate their energy with a “positive” lifestyle. In return, daily consumers begin to connect the consumption of the beverage with remarkable life “benefits” such as high levels of concentration and performance. For the younger consumer, Red Bull provides energy for adventurous and