Syllabus
School of Business
MKT/431 Version 1
Small Business Marketing
Schedule:12/04/2013 - 01/15/2014
Campus: PUERTO RICO CAMPUS
Group ID: BS0613WE
3 Credits
36 Contact Hours
Copyright © 2009 by University of Phoenix. All rights reserved.
Course Description
Knowing your customer, growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities, creating value, developing effective pricing and advertising strategy.
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
• University
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You may use one of the Virtual Organizations for this exercise if you prefer. Include speaker notes for each of the slides. The presentation should explain the following:
• Potential target market niches for your selected organization
• USP strategies involving customer input that could be used by the organization
• At least three things that could be changed or added based on customer feedback 12/18/13 20
Week Four: Price, Place, and Technology Details Due Points
Objectives 4.1 Select distribution channels appropriate for a small business opportunity.
4.2 Create a pricing strategy for a small business opportunity.
4.3 Identify technology uses for a small business venture.
Readings Read Ch. 12–14 of Rethinking Marketing: The Entrepreneurial Imperative.
Review this week’s Electronic Reserve Readings.
Participation Participate in class discussion. 1/8/14 2
Learning Team
Memo to Business Partners Resources: University Library, Internet
Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.
Write a 750- to 1,050-word memo to your prospective business
All schools must have policies that are designed to reflect the rights and responsibilities of those within the school. These policies should provide guidance to staff and visitors who attend the school on ways to ensure inclusive practise is used.
As a school we are required to have policies and procedures for all the staff/adults and
This is an electronics company that has been in play since 1976. The name for the company was changed two times from Apple Computer, Inc. in 1976 to Apple, Inc. in 2009. This company knew that they were not the only ones in the industry, therefore they needed bright minds to work for them. The founders of this company were Steve Jobs, Steve Wozniak and Ronald Wayne. As sellers of consumer electronics they innovated the way to look at technology. They created computers, laptops, cellular phones, I-pads and I-pods. What made this company unique is that their teamwork had in a sense a well knowledge of paradoxical thinking. What do I mean by saying this? As the technologies advance their way of doing things must change as well. This is when paradoxical thinking comes in to action. As competitors they must use different ways of manufacturing their products, they must know what the competency is up to so they can come up with something different and unique. As the author K. R. Ravi states, “write that companies that survive are those, among other things ,that do not oppress themselves with the ‘tyranny of the OR’—the rational view that cannot easily accept paradox, that cannot live with two seemingly contradictory forces at the same time” (p.3). This is when they start thinking out of their box and not only go and with what competitors are creating, but instead use their minds to create a new device that has
Assistant Superintendent Denise Bartlett presented the first reading of proposed revisions that combine the policy and regulations into one document. She reported that with the guidance from legal counsel, the language in the policy is very explicit as to the requirements of administrators, as well as law enforcement when involved in student interviews and arrests. Dr. Bartlett reviewed the revised policy that has been reworked with headings and subheadings to assist administrators in determining which section of the policy may pertain to a specific incident and the revisions of the exhibits.
1. In planning its market offering, the marketer must address the five product levels of the customer-value hierarchy. Describe the “customer-value hierarchy” and identify and explain the five levels of product contained within.
1. Executive Summary 2. Situation Analysis a. Market/Company situation b. Market segments c. Competitive situation d. Barriers to entry e. Strength of competitors f. Sustainable advantages g. Pricing issues 3. Macro Situation a. Economy b. Social/cultural 4. SWOT Analysis a. Internal factors b. External environment c. External threats d. Internal weaknesses 5. Issue Analysis 6. Mission, Vision, Values 7. Market Analysis a. Primary market b. Secondary markets c. Tertiary markets d. Prospective customers 8. Proposed locations 9. Action Plans a. Brand awareness action plans b. New location action
There are a total of six areas that will be the main research areas in this project. There are corporate responsibilities and sustainability; public interest; marketplace; stakeholder engagement; corporate governance; and environment. This six topics will then lead to the discussion of the organisation goals and objectives; organisation strategies; financial status; marketing plan; leadership of the organisation; networking; management of the organisation and so forth.
Strategic marketing views sustainability through a market focused approach and considers it as a strategic resource that leads to competitive advantage for the organization and to superior performance (Hult 2011). Market-focused sustainability integrates the customer (and other important stakeholders) into marketing strategy making and implementation. This has the opportunity to create a marketing strategy that is valuable, rare, inimitable, and difficult to substitute (Barney 1991). These sustainability-driven organizations create unique idiosyncrasies that positively affect their standing in the marketplace, offer an opportunity for market segmentation, and deliver value to customers
Google is one of largest search engine organizations in the world. What began as a small search engine within Stanford University grew into the multi-million dollar company Google. The company began as the brainchild of two Stanford Computer Science student, Larry Page and Sergey Brin. Originally, the search engine was named Backrub (Google, 2011). After graduating, the pair changed the company name to Google. In 1998 the first Google website went live. Aside from the relatively quick rise of the company, the organizational structure of the company is impressive. Google is number four on Fortune’s “100 Best Companies to Work For” in 2010 (CNN,
1) Discuss different organization structures and identify the type of organizational structure that do you thinks suitable for your selected organization?
This paper will outline the sustainable marketing plan for a client. As the marketing consultant I will first analyse the organisation and its stakeholders2 and will offer a market report on this company, before putting a final report together (which will follow this initial paper).
This report suggests discussing how a business is impacted by the external operating environment affecting business, in array to bring sustainable buyer value to consumers’ in the market. This sustainable buyer value is delivering in an effort to ensure the security of market share, plus increase the effectiveness and revenue of the existing business.
Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents:
1. To define an organization and explain how it creates value in three stages: input, conversion, and output. (1.1) 2. To discuss why organizations exist and how they achieve goals collectively. (1.1) 3. To describe organizational theory, how organizations function, and relate to organizational structure, culture, and design. (1.2) 4. To show how organizational design helps a company gain a competitive advantage, deal with contingencies, manage diversity, increase efficiency, increase innovation, and effectively manage change. (1.2) 5. To illustrate the consequences of
Growth can be a rocky journey in any business. Whether you are a Fintech or a Fund Management company going from £50 M to £150 M, or an acquisition resulting in a bigger business, or an Initial Public Offering (IPO), or a Public Private Partnership, or even a division in a large corporate. In the article below we cover the sixteen hurdles encountered on the journey. These need to be circumvented to prosper and thrive to avoid a stunted growth. Before we continue with the insights, we need to recognize first that a sustainable business has the following features.