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What Is Creativity In Creativity

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Introduction
Creativity, in the form of the ability to effectively generate unusual solutions to relevant problems, can be a source of significant competitive advantage, especially in rapidly changing environments. Creativity is important to entrepreneurs because it is the first stage in the process of innovation, providing the stimulus for opportunity discovery and new venture creation. As new entrants, entrepreneurs often justify themselves upon the same dimensions as creativity: novelty, usefulness, and appropriateness. Arguably, one of the first tasks demanded of an entrepreneur is to manifest creative ability through the conceiving of new product-market opportunities and unique value propositions. From these initial acts of creativity, entrepreneurs must build effective organizations that can repeatedly bring ideas to commercially valuable forms in order to survive and grow.
What is Creativity?
Creativity …show more content…

In considering the type of problems requiring creative thought, Mumford, Hester, and Robledo (2012) list five problem characteristics which are ill defined, novel, demanding, complex, and exploitable. The definition of a creative strategy or solution varies by the field or job involved, but it can be said that creative behaviours result to some degree in identifying original and better ways to accomplish something useful. Some level of creativity might be expected as a requirement across a wide spectrum of occupations (Shalley and Zhou, 2008). Examples of organizational-creativity contexts might include business models, strategic decision making, problem solving, product development, managerial activities, marketing, operational processes, financing, and everyday improvements in workplace routines. It should be recognized that there are opportunities to infuse creativity throughout most organizational

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