Vogue History

British born Anna Wintour, born on November 3rd 1948 is the current editor in chief of world renowned fashion magazine ‘Vogue’. Having started her career in fashion in the early 1970’s working at Harpers and Queen in London, Anna Wintour has decades of experience in the fashion industry and is seen as one of the most influential figures in the fashion world. Anna Wintour was born to a father who was editor of the ‘London Evening Standard’, it was quite clear that Anna adopted her stern and tough working attitude from her father who was known as ‘Chilly Charlie’ within the media world due to his cold demeanour quite like his daughter

Fashion has been a prominent aspect of a woman’s life throughout time. Women of different times and cultures have turned the routine of picking out clothes and putting together different ensembles into a sort of art, or a way to express and promote themselves. Many women also see fashion as part of their identity, or a way to manipulate the way people see them. What a woman wears can drastically change the way society views her - it can increase her chances of getting a job, or make her gain respect (or rejection) from her peers (Sika n.p.).

Vogue is an American fashion magazine and was founded in 1892. The current editor of American Edition is Anna Wintour.

Right of the bat, the 1950s saw magazine and publishing companies facing an exponential growth in popularity. Due in part to the public’s fear of both the “Cold War” and the “Korean War”, family oriented magazines like The Saturday Evening Post and Look continued to post articles highlighting current events, fictional stories, family life and illustration. As they grew to the top of the consumer market, women became the primary demographic for these magazines. The most prolific magazines in the women's market where Ladies Home Journal, Woman’s Day, Woman’s Home Companion, Good Housekeeping, Redbook, McCall’s and Cosmopolitan. (www.illustrationhistory.org)

Throughout this assignment I will be carrying out an in-depth case study of Stylist magazine. This will encompass a detailed analysis of the key aspects of the fashion publication; covering its history, target audience and ownership to ABC figures and competitors.

By 1925, people were able to hear about the latest fashions on the radio and see them in the movies. This influenced them to buy what was considered “trendy”. Newspapers and magazines such as Vanity Fair and Vogue began printing ads and columns about fashion. What a person would wear would determine their place on the social ladder, even if they weren’t born into that position. A distinct look was known as the “flapper”.

Cosmopolitan magazine, as it is today, is an international woman’s magazine involving topics on sex, relationships, beauty, fashion and health. The variation of Cosmopolitan (Cosmo) we have in today’s society is rather sexually explicit in many of its articles and covers. This was not always the case. Cosmopolitan was founded by Schlicht & Field in 1886. The magazine was originally created to be a “family magazine” . Cosmopolitan introduced articles on family and home life. In 1888, Cosmo gained a new editor in E. D. Walker. He would add new elements to the magazine. These included serial fiction, book reviews and color illustrations.

Teen Vogue only publishes 4 magazines a year but publishes 10-12 articles a day on its website. Some titles under their “News and

As I analyzed three different issues of the Ladies’ Home Journal that were published in 1960, I was able to gain a deeper understanding of how women were perceived during the year in which my mother was born into. Since the magazine was mainly targeted towards housewives, it included features on marriage, beauty, fashion, food, and interior decoration. The messages perpetuated by the advertisers, news writers, and fictions writers would often contradict each other and sometimes agree. The publications would try to influence women’s marriage life, the way they looked, what they should eat, and how they should care for their families. Marriage and beauty were two of the most important things in a woman’s life according to the magazine.

Chase was born and raised in Asbury Park, New Jersey, and as a young woman, moved to New York where her fashion career began. Her first job was an entry level position in the mail room of Vogue. From this position, Edna began her stellar rise with Vogue through hard work and sheer enjoyment of the world of fashion. Her inate interest in Vogue's mission and purpose had not gone unnoticed when Mr. Turner, the Vogue editor at the time,

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

The 1940s and 1950s allowed fashion designers to explore shapes, textures, and colors, and incorporating these elements of art into their garments. Not only this, the Modernist ideal simplified the mainstream definition of fashion, and threw away the restrictions of what the “typical woman” should look like. Although fashion changes daily, the turn of the twentieth century completely altered the way people worldwide saw the fashion industry. Fashion “functions as an intimate join between body and world, linking individuals” (Parkins 7), and embraces culture throughout the

But in the 1920s Vionnet’s fashion house was reopened in Paris, which got the title of “The Temple of Fashion” (Kirke, 1998). The fashion house impressed the world of couture with her great inventions: garments cut on the bias which gave more flexibility to the garments, gowns with unique silhouettes, unusual draping skills. Her major clients were stage artists, due to which her garments were showcased well to catch the attention (Kirke, 1998). With her perfect skills and the balance between experimentation and elegance, her concepts are still remembered

The forerunner to Playboy was Esquire. Launched in 1933, Esquire made stylish consumption its forte. Ironically, in the midst of the Great Depression, its circulation jumped to more than 728,000 in 1938. Esquire’s novelty was created by pulling together fragments of male consumerist culture. Osgerby quotes Esquire’s first editor Arnold Gingrich’s recollection that he attempted to “deodorize the lavender whiff coming from the mere presence of fashion pages.” To accomplish the balance Gingrich sought, Esquire regularly covered sports, boxing and baseball in particular and focused on masculine pursuits like

Arthur Baldwin Turnure, the American business man established the company in 1892. The magazine was first sponsored by Kristoffer Wright, the first issue was published the 17 of December in 1892 with a cover price of 10 cents (equivalent to $2.67 in 2016). After his death in 1909 Conde Nast took over the magazine and slowly built up its publications. The original intention of Vogue was to become most beautiful and tasteful magazine that had ever occurred. He started Vogue overseas in the 1910’s.