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Ups Of Indi A Package Deal

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UPS in India – A package Deal The United Parcel Service is the largest package delivery company in the world. They have worked for over 108 years to gain this title. UPS.com states that the current strategy is “Create Value, Transform, and Invest to Grow”. This is a major reason that UPS currently has the competitive advantage over other shipping companies. It is also the reason that the company strives to become better at what they do every day. The Company currently known as United Parcel Service was formed in 1907 by Claud Ryan and Jim Causey two teenagers with a big idea and not much money. They started the venture by running errands, carrying notes, and local deliveries by foot. As time passed and technology grew the company evolved …show more content…

Throughout the 1990s UPS shifted from a national delivery company to a global company, this is credited to their entrance into the air delivery business. In 2001 United Parcel Service acquired Mail Boxes Etc. This led to the largest re-branding campaign in history and also initial entrance into the India Market. How can the United Parcel Service make a bold move and deeply penetrate the India Market. This was the very question that a woman by the name of Ms. Robin Page must answer as the newly hired Chief Strategy Officer. Ms. Page was hired by Scott Smith (CEO) due to her extensive international experience. Page knew that there were many problems associated with the Indian Market. Some of these would be easy to solve and others would perhaps be the most challenging of her career. As report after report was mulled over Page soon begin to understand the issue with India. After a few weeks of reading and decision making Ms. Page was ready to present her new strategy to Mr. Smith. The issue that I see looming over the United Parcel Service is internal. That problem is focus. The loss of focus on the Indian market is a very curable problem. United Parcel Service was initially successful in entering the market but failed to take full advantage and gain any competitive advantage. In 2005, United Parcel Service acquired the company

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