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Turner Action Plan Essay

Decent Essays

Turner and Townsend needs to adopt the blue ocean strategy by following the attached ‘Action Plan’ (Appendix A) to capture the market share and enhance growth. The four action frameworks demonstrate how these factors are reconstructed to create a new value curve (refer Appendix A, figure 4).
Factors Eliminated
• Traditional values and legacy – the traditional values were incongruous and by eliminating this factor create a new curve rather than trading in old legacy. The new value provides Turner and Townsend the curiosity, adaptability and innovative ways of connecting with the clients. Project management, leadership, knowledge sharing program, cost and project management online services not only creates new demand but also ensures continuous conversation and provide comfort to the clients.
Factors Reduced
• Fee for service – Turner and Townsend needs to slowly shift from billable hours’ revenue model towards provision of solutions and framework via cost and project management online service. This model provides leveraging in accessing new markets globally and serves as …show more content…

At a macro level the combined size of Turner and Townsend Thinc is of strategic benefit. However, a sluggish Australian economy has led to a significant decline in Turner and Townsend growth. Moreover, Turner and Townsend being known as a cost management company, are struggling themselves to resonate within the industry.
Turner and Townsend needs to adopt the blue ocean strategy to capture the market share and enhance growth. Turner and Townsend need to create a new customer value and reconstruct the market boundary. This will be achieved by knowledge sharing program and online services which ensures changes in the business environment. Turner and Townsend need to reposition their brand as it creates new connection between the company and the

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