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Trade Show Canada

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2. Sponsored programs for industry. Federal and provincial governments throughout Canada have sponsored dozens of programs offered across Canada that were developed to help Canadian organizations develop and enhance their competitive intelligence skills. Some of these have been geographically focused (offered in one or more regions to help develop and enhance the local economy) and some have been sectoral focused, providing training and intelligence assistance to companies in multiple regions but in a specific sector.
a. Introduction to CI/skills development: These type of programs introduce participants to the concept of competitive intelligence and some of the skills required to successfully conduct intelligence. This can be as short as …show more content…

Trade show intelligence: A cooperative trade show intelligence approach was developed which combined small and medium sized companies, appropriate associations, Federal and/or provincial government officers in a training program focused on a specific trade show. All participants were given event intelligence training and encouraged to develop event intelligence plans for the trade show that all program participants were going to (for example Foodex in Japan, Fancy Food Show in San Francisco, Bio in Washington). Government and association participants helped the companies execute on their projects as well as running their own applications and the consultant/trainer also assisted. The approach was run at several trade shows and helped companies identify opportunities, assess markets, etc.; helped associations identify better ways to serve their members and government officers identify better programs and policies. One of the trade show programs from a technology trade show was written up in Calof and Fox, 2003 and provides details on the organization of the program. Nova Scotia Business Inc,, Agriculture Canada, Alberta Economic Development, Western Economic Diversification and Alberta Agriculture have all sponsored trade show intelligence …show more content…

Small community economic development: An approach to harness the knowledge within communities to develop their own economic development plan using intelligence. In the program, community leaders, local business owners, government officials and others were brought together in a facilitated program, taught about competitive intelligence and where then put in groups to develop the intelligence needed to support their regions competitive advantage. All of this was then used to develop a regional economic development plan designed by the program participants and then presented to the community at large. The results have helped the small communities better identify their true competitive advantage and the intelligence required to exploit it. Local community media have written extensively about the success of the program in their region (see Dalman 2005 for an example of the program in Humboldt Saskatchewan). A more detailed description of the program can be found in Calof, Maroux and Robinson,

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