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Toyota Social Performance

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Introduction
Since its establishment, Toyota has been dedicated to be a company with great social responsibilities, adhering to the direction of "safety, environmental protection and education" to make contribution to the society. It enhance enterprise values with love and dedication, and furthermore, the concept has been rooted into the marketing system, promoting the three-step strategy of "first manufacturers, distributors following up, and customer participating" for community projects of Toyota. In terms of education, Toyota sets up a lot of libraries which aimed at upgrading the quality of children in poor areas, what is more, it donated books, sporting materials and student funding to the students in rural areas. Besides, Toyota …show more content…

In terms of training sales and after-sales staffs, Toyota attaches equal importance (Hill 2007). In addition, Toyota carried out projects together with other automobile companies in order to cultivate talents for the country. Toyota 's efforts in training personnel not only enhance their own competitiveness, but also promote employment and maintain social stability, which has played a significant role.
Toyota persists not laying off employees in the crisis, which highlights "social interests". Toyota has taken effective practical action to make contribution to the society.

“Brake” incident having negative impact on Toyota
A lot of consumer of Camry has complaints to the AQSIQ. AQSIQ Defective Product Management Centre had a survey of 200 randomly selected Camry owners; it is found that the problem mainly focused on brake failure, hardening, catching and abnormal noise and so on. More than 15% of consumers are in risky conditions and traffic accidents. According to preliminary feasibility studies, experts found the Toyota Camry sedan brake problem is mainly because the ruptured film by vacuum booster pumps.

Throughout this event, it is found that Toyota is negative to the whole event. Toyota 's technical departments initially found the hidden problems, which are discovered by the complaints of

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