1) Explain the term content as it applies to social publishing. According to the textbook, “Content is the unit of value in a social community, akin to the dollar in our economy” (Tuten & Solomon, 2015, p. 166). In other words, it is able to provide a social object for community participation. Content is the information and experiences directed towards users of social media. For instance, money needs to be able to retain its worth on a day to day basis, if people are going to be using it to pay for goods and services. The same goes for content in the social community, in which it needs to be consistent. 2) Identify the different formats where content appears. The different formats in which content appears are: • Blog posts and feature …show more content…
“Typically pillar content is made up of educational content that readers use over time, save, and share with others” (Tuten et al., 2015, p. 175). As the content continues to be shared, it creates more followers, readership, and friends. I could use the “How-To” article for my businesses pillar content because my business is to help people lose weight. As I have stated, I would post recipes on the social media sites I use along with including recipe books in some of the packages. Of course, not everyone is going to join my business; however, if the consumers like the recipes I am giving them, they will probably share it with some of their friends. This would help my company become more known, and possibly help me get more customers. Another type of pillar content I would use is the list article because my company sells packages to customers. When trying to promote my product to the consumers, I could briefly list what the packages consist of to make it easier for potential customers to read. Also, people will read a short bulleted post rather than a long article online. 4) Summarize the key points of Chapters 3, 4, & 5 (McHale). What did you learn that you will use as an employee and/or as an employer? The key points that I learned from Chapters 3, 4, and 5 of McHale’s textbook are to be careful when using social media. A person needs to be careful about what they post, who they post about, and the pictures they share or post
1. In your own words summarise the major learning points from the whole of the study programme with particular reference to:
Social Media is affecting our society in a negative way. From being the number one cause of divorce, ruining people’s careers, and being a haven for teen suicides, many misfortunes arise due to social media. People may not notice its damaging side effects yet it is slowly but surely proving detrimental to all involved in the game. By taking a step back and maintaining self-control, any human being immersed in the frenzy of social media can enjoy its perks without getting caught up in the whirlwind of unfortunate events.
Question 9.2 Do you find it appropriate for companies to ask about the book that applicants have read, or to encourage employees to attend self-improvement seminars that could be psychologically and emotionally intense? Why or why not?
20. Reflect on the self-assessment you just completed. In what area (awareness, understanding, skills, commitment) do you need the most improvement? What is one specific thing you can do now to improve? Page 227
After reading this passage, I realize that I support the Dustin Kidd’s main ideas. The use of social media can have both negative
Prompt #1: What did you learn about organizations, and/or the behavior of individuals within an organization? How do the ideas presented in Part Two (the Structural Frame) of the B&D textbook enrich your understanding of the ways in which organizations and the people working in them function?
Which aspects from the workplace readings did you find confusing and interfered with your general understanding?
5. In what ways am I able to apply the ideas and concepts gained to my own experience?
However, there are some negative effects that come with social media. Research has shown that social networking sites can be very addictive. People who use social networking sites for their daily communication are hooked to a point that they neglect health responsibilities, especially their diet. The addictive nature of social media can lead to eating disorders, obesity, heart problems, sleep disorders, and other pertinent health issues. ("Social Networking: Advantages vs. Addictions.") Another downside to social media is that the user could share too much information which may pose threats to them. (Ali, Imtiaz) People using social media need to know the risks that come with social networking. Users can help protect themselves by not sharing personal information with others they do not know and by having their social networking profiles on a private setting.
1. In your own words summarise the major learning points from the whole of the programme with particular reference to :
to which points I needed to address. To my surprise, the outline really helped aid me
Social media is one of the most common ways for people to communicate anywhere and at any time in modern society. Some people think that it is beneficial to have in society. Although, many people are starting to see negative effects arise from the use of social media as well. These negative effects are increasing and becoming more problematic every day. The disadvantages of social media far outweigh the advantages. Social media effects everyone in society, especially teenagers by negatively impacting their lives, face-to-face interactions, and mental health.
There is no doubt about the fact that content marketing is an awesome medium to present yourself in the market and reach out to the audiences. Moreover, these days customers have given a set back to the traditional ways, this change in the mindset of customers has enhanced the role of content in marketing even
Social media. We have all heard of it. We have all raved about it at some point in our lives. There is no doubt; it plays an imperative part of people’s lives today – users are reliant on social media. It is great that Mark Zuckerberg reminds us to say, “Happy Birthday” to our friends. Yet, we have all seen the dangers it can cause. From identity fraud to cyberbullying - we become exposed to the dangers of the internet. Not only is it hackers and frauds that cause destruction, but social networking posts. Every day, you scroll through Facebook, or Instagram - liking, sharing and commenting on posts. What people don’t see is how words on a ‘status’ or ‘tweet’ can hurt someone. They can’t see that a person’s feelings behind the screens on a computer have been destroyed, because they can’t see what they don’t want to see.
Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018.