Many can agree that since its creation in 2005 YouTube has grown into something that very few had foreseen. In its infancy, the general public viewed the site as home to just videos of cats doing sill things or people falling over. However, in recent years, many original YouTubers have gained large amounts of success from posting their videos online. While some may still view the site as a place for amateurs to post meaningless videos, Hank and John Green saw something else entirely in the site. With the creation of VidCon, Project for Awesome, and their original content, John and Hank Green have used YouTube to create a passionate and influential fan base while also influencing people around the world through education, community and charity. At the beginning of 2007 John Green and his brother Hank began posting video blogs to the channel “Vlogbrothers” on YouTube in order to communicate with one another. They called this project “Brotherhood 2.0” and the two still post videos on the channel currently. By the end of the year, the videos started garnering more and more attention as the project slowly shifted from a communication technique to a new, unique form of entertainment. Meanwhile, John was working on his soon-to-be explosive writing career and Hank was making his music talents well known within the community (Kaufman, 2013, para. 18-21). While they may not have been the first “YouTube stars,” the Green’s were definitely one of the first channels on the site to
In the article “The Flip Side of Internet Fame“, author Jessica Bennet argues that while posting things online can get you a quick rise to fame, these embarrassing things do stick with you for a lifetime. Bennet wrote, “ In 2002, Ghyslain Raza, a Canadian teen filmed himself acting out a fight scene from ‘Star Wars’. Using a makeshift light saber, Ghyslains’s awkward performance marked him as ‘internet famous’. Jessica stated that for over a year the video was kept on a school shelf at Raza’s schools’s Tv studio;however, in 2003 one student discovered the video , digitized it and posted it online, and that's when Raza’s nightmare began.
Benjamin Cook is a YouTube creator, and focus’ his twelve-part documentary series on how one would become “ crazy internet famous”. The twelve-part documentary series interviews YouTuber’s and how they perceive their own work and this new found culture. He take’s on topics such as who can become
According to this article based off the Internet, “The young vloggers and their fans who are changing the face of youth culture,” states how YouTube has been the most recent phenomenon when it comes to branding and creating
“It’s on Youtube, Kid,” by Charles Simic is about how Youtube is the home of every song, movie, and tv show . The search possibilities are endless. Youtube brings people to a place they have dreamt of or is reliving. Youtube is where songs can be heard. Reminisce of past memories can be recalled from the songs sung and listened to. Simic shares his memory of patriotic songs that he had to sing as a child in school. Simic used Youtube help him narrow his search.From this article Simic talks about Tv Shows, this to Simic brings him to a place of memory and a new tradition. The Tv shows have brought his family closer, now all cherishing these shared memory. Lastly movies, through Youtube have impacted Simic, Youtube has brought Simics life together
John Green, and his brother Hank use their internet fame for activism. John and his brother Hank have created an organization that has been around since 2007, and is still active today. The idea of this organization, known as Project For Awesome, was to be able to give to multiple organizations. With their large following, the two brothers had the idea of letting their followers choose which organizations to donate to.
Casey Neistat was a film director prior to making YouTube videos. He was contracted to direct commercials, short films and even some feature length films before deciding to switch to YouTube. As well as many other YouTube celebrities, Neistat uploads a new video, referred to as a daily vlog, or video log, to his channel every day. What makes Neistat different however, is that the way in which he films his daily adventures is revolutionary to the YouTube platform. With the experience of a professional filmmaker, Neistat knows how to make his entire life seem interesting to a viewer. From everyday events such as stopping for coffee, to special adventures such as snowboarding through the streets of New York, Neistat is able to attract a large and diverse audience. Neistat’s content truly does shine, and his creative and hardworking personality shows there is no better example of someone who has the drive to find success
YouTube (a video sharing platform) has allowed many people to become famous by making and uploading videos and luckily reach success. So, the most subscribed person, Felix Kjelberg (mostly known as PewDiePie) can be a good example of using fame for good.
Mark Edward Fischbach was born in Honolulu, Hawaii on a U.S. military base on June 28, 1989. His father was German and his mom was Korean. His family later moved to Cincinnati after his father retired. His father introduced Mark to computers at a very early age and got him very interested in gaming and technology. After high school, Mark took a nosedive. He learned his dad had cancer, couldn’t decide what to do for college, and had some illnesses and depression. Then he was introduced to YouTube.
YouTube uses a similar model as television, advertisements, but in a completely different form. Creators on YouTube are payed based on views, as the more people watch the content the more advertisers are interested in investing, but this model is fluctuating and unreliable. To build a more sustainable model, many creators turn to alternative forms of revenue. Philip DeFranco, for example, has built a business model on selling merchandise, acquiring his own sponsors and working with a larger multimedia company, Discovery Network. Therefore, in a sense new media is still very much financially reliant on old-media. Television shows such as The Rachel Maddow Show has more stability, with advertisers trusting the reliability of
YouTube is a social media platform, owned by Google, where people all around the world can watch seemingly endless amounts of videos on their phone, tablet or computer. The social media platform's creators are those who wish to create unique videos and upload them for the world to see.
YouTube is another way for Nike to grab the audience attention with a modest environment. The audience of this video was runners, basketball players, and people who like LeBron James. The YouTube video consists of LeBron
The Internet has transformed the music industry. Sales of CDs in retail music stores have been declining while sales of songs downloaded through the Internet to iPods and other portable music players are skyrocketing.
At the dawn of the Youtube era, there was no way of telling how popular the site would become. One thousand hits seemed to be huge in the beginning, then the numbers just kept on growing. Soon, there were videos that became a viral video or garnered over one million hits. Those people became known as Youtube royalty, but what happened to them when their newness rubbed off? We are here to tell you!
Music Television, a basic cable service known by its acronym MTV, remains the dominant music video outlet utilizing effective marketing and competitive business practices throughout its nineteen year history. The creation of the "I Want My MTV" marketing campaign and use of the campaign throughout the 1980's helped the cable outlet secure a substantial subscriber base. MTV dealt with competition from cable mogul Ted Turner's Cable Music Channel by creating a fighting brand, sister cable service VH-1, along with facing challenges by numerous other music video programming services. Through exclusivity agreements with record labels for music videos and limiting access to cable systems owned by MTV's
Many established YouTube users are now reaching a wider audience than any of the main stream media outlets could ever wish to achieve, for example “user Phil DeFranco, whose channel on YouTube, as pointed out by a recent article in Fast Company, has beaten 'Larry King Live' and 'The O'Reilly Factor' in daily audience” (Yen, 2010). As a means of communicating, YouTube has developed in to a form of interaction between individuals and communities much the same as blogging with the use of video logging, known as ‘vlogs’ by which users post short video messages that highlight an activity from their day or an incident of interest to be shared with others who share similar interests. The uploading of personal videos that promote ones self, interest or talent has increased in use to the extent that many of our modern celebrities have attributed their rise to stardom from using the YouTube platform, Justin Bieber and Greyson Chance just to name two (Elliot, 2011).