The Importance Of The Technicolor Process In The Animated Film

Movies let a little light into many peoples lives. People were beyond thrilled to see the new technology the 1930s had to offer. Many would pay about twenty five cents to attend the movies. The nation quickly expanded with many movie theaters, and it topped over the amount of banks and doubled the amount of hotels. One movie people would pay to see, was the first disney princess movie in color made in 1937, known as “Snow White and the Seven Dwarfs” which was made during the Great Depression. The movie “Snow White and the Seven Dwarfs” is about a young princess, who's beauty and kind

As a matter of fact, Walt Disney had a tremendous influence on mass media! He influenced the media to expand their business deals and resources. The release of his very successful movie Snow White and the Seven Dwarfs led the film to become the most successful motion picture! “The film became the most successful motion picture in 1938 and earned over $8 million on its initial release.” (“Walt Disney”) Likewise, the release of the film encouraged the media to use different special effects and record better frames. Snow White and the Seven Dwarfs was the first American film to be made in color, so it influenced the media to use the Technicolor process for their upcoming movies. “Snow White, the first animated feature in America made in Technicolor, was released in February 1938…” (“Walt Disney”) In the movie there is also sound. The sound, yet again caused the sensation to make a soundtrack.

In the film industry, we see all different types of films and movies, but there’s always guidelines on what needs to be followed by stereotypes that have been built by society. In the film “The Bronze Screen” it gives us a better understanding on how the system is set up for film making but especially for Latinos in the film industry, Latinos are seen as a minority group who don’t have a lot of changes on making into the big screen, the film explains how Latinos are put in movies to fill the stereotypes that have been made by society but to be specific by the white people.

Due to the success of The Wizard of Oz and other films in 1939 such as Jesse James and Dodge City, the Technicolor Corporation continued to grow. “Nineteen thirty-nine was a breakthrough year for the Technicolor Corporation. Confidence in the three-color process was such that Technicolor embarked on a $1,000,000 expansion program that included the opening of a new laboratory and office building” (Higgins, 2008). The company profit has also grow significantly since its creation. People started to realize how significant the innovation could

Technicolor enlightened our world, consequently making movies a rapturous treat for movie goers. The movie industry

The use of colour in films during present time is often taken for granted. Colour is a factor modern audiences almost expect however, often filmmakers use colour creatively to convey a message. Throughout the 1920s to 1930s colour in films became highly popular. This essay will explore how Pleasantville has creatively used colour to represent America during the 1950s.

The Wizard of Oz brought people entertainment but also had an impressing way of going from a sepia tone (dark reddish-brown tone) to a technicolor picture during the movie. But, during the time when it aired on television, many people did not have color T.V. which made it impossible for them to even notice the color change. Also, during the scene when Dorothy is looking into Munchkinland, within the picture is both a sepia tone and a technicolor shot. These frames in the film had to be painted to get the effect that there were two different worlds within the film. I find this impressive for the time. Today, mostly, you only see things in color but, having both a sepia color and actual color within the same shot seems not only very different,

something to make a joke out of. He burps and farts openly quite a lot

The Wizard of Oz had been displayed in technicolor which was something that had never been seen before. It was the first of its kind.

Color in films has been around since the early 1900s, though we did not see films being mass produced in color until much later. In 1915 “Technicolor was formed as a corporation”, but it wasn’t until around the 1940s that we started to see “greater use” of color in films (Vacche, 13-17). During this rise of color films, you tended to only see certain genres of films were done in color. Period pieces and musicals were the two genres that were most known for their use of color during this time. Then in the 1950’s the development of “Eastmancolor, a one strip color negative process,” we saw more and more films being done in color (Bitoun). Before the development of Eastmancolor, the process that had to be done to make a film in color was too costly. In the 1930s “color added about 30% to the average production cost of a film” (Bitoun), causing studios to have to pick and choose what movies were going to be made in color. Eastmancolor helped lower those cost, making it much more affordable for filmmakers to make films in color. This lead to filmmakers being able to make more films in color and began to start using color to their advantage.

Animation; an art form with the ability to tell a story and convey a multitude of emotions along with information. Animation can be found almost everywhere in media from commercials, to movies, to games. Every single animation need an animator or a team of animators to create it. There are many kinds of animation: 2D, 3D, motion graphics, visual effects. Each of these categories may have multiple people working on them using their own special skills to produce the final product. The reason for researching this occupation is because of my fascination and respect for the craft. I admire the art of storytelling immensely and the creativity that goes into it.

No matter who a person thinks invented the motion picture camera, whether it was Louis Lumiere or Thomas Edison, I'm sure they had no idea what it would become at the turn of the century. Motion pictures, has become an entertainment medium like no other. From Fred Ott's Sneeze to Psycho to Being John Malkovich, the evolution from moving pictures to a pure art form has been quite amazing. Different steps in filming techniques define eras in one of the most amazing ideas that was ever composed. Silent to Sound. Short to long. Black and white to color. Analog to Digital. All were important marks in the History of Motion Pictures. "It's different than other arts. It had to be invented"

Before Snow White and the Seven Dwarfs, there was not any other full colored feature length cartoon before. To enhance and make the character creation of Snow White herself to appear more realistic to the viewer’s eyes, “the women of the ink and paint department applied real make-up to cels of Snow White, to give her a more rosy, life-like complexion”. (Oh My Disney) During the production of the film, “Walt Disney kept a variety of animals on the studio lot as a live reference for the animators”. (Oh My Disney) This demonstrates that Disney wanted to create a cartoon fairy tale come to life on screen as realistic as it could. Although live-action reference has not been commonly done before to such an extent, Walt Disney would use it in a great extent for his films. “Rotoscoping was popular at the time and Walt used it often. Most of the dancing scenes and all of Prince Charming's character movement were rotoscoped. The roto tracings were used as a guide for timing and positioning while the cartoon characters of different proportions were drawn to conform to those positions” (Imgur) The use of rotoscoping in Snow White and the Seven Dwarfs is very interesting particularly because of the aspect of having the live-action reference film and Snow White and the Seven Dwarfs side by side showing the action taking place simultaneously.

Film Industry has been expansively affected by the changes in technology. The mechanical and digital innovations give cause to the influence of equipment, distribution and the way in which films are made and consumed. New trends shape directors and filmmakers to expand creatively towards telling stories in motions. The film industry has developed to one of the most important tools of communication, it's cause so powerful affecting the way individuals and societies think, act and behave. Among the new Era approaching film, and seeing celluloid film fade is that of the Digital Era and a camera that saw celluloid films passing hastened.

Performance and Animation have their own characteristics that creates human qualities that are critical for performance within its embodiment, introjection, mimesis, self identity, and animation’s disembodiment, projection, alterity, and the object world (Silvio). Performance and animation intertwine through the media ideologies in post industrial cultures such as social formations of gender, generation, and class (Silvio). Animation as a construction of self identity is most apparent when the social functions of performance reverses actions through animation, such as in online platforms of virtual communities. A Catfishes’ animated characters can be everywhere or anywhere online, whereas “impulse as cultural, as emerging from specific traditions of interaction