The Importance Of Integrity For A Business Means Being A Good Corporate Citizen

Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales.

A lot of businesses find that a very efficient way to keep their customers is by acting in a socially responsible way.. A company can be socially responsible in a variety of ways such as using resources that won’t hurt the environment or the consumers, and giving a portion of their proceeds to a foundation. An example of a socially responsible company is Burt’s Bees. Burt’s Bees has gone above and beyond to promote socially responsibility not only by providing natural products and assuring customers that no harm was done to the animals involved but by sponsoring and donating to foundations that have the same want for world-wide well being.

All consumers should make every effort to make ethical purchases. This involves evaluating their morals and values in order to make sound decisions on their purchases. This also includes setting priorities and examining what is really important to the consumer. If a consumer cares about the wrongdoings of employees and expresses their concerns through purchases, then companies who do the right things would gain a large share of the market. However, consumers cannot change the world or fix social injustices totally through their purchases, some things are never seen by the consumer because companies have become great at hiding the unethical parts of business. Sometimes consumers have to make tough decisions because a sustainable brand may be too expensive and be a lower quality than other less sustainable brands.

Companies that invest in corporate social responsibility initiatives are increase their profits. On the other hand, companies that think of ethics as cost are in danger of not surviving long term. Successful companies incorporate code of ethics and provide ethics training. In addition, they create an open atmosphere, perform internal audits, preserver industry integrity, and instill accountability for decisions. Your example regarding Whole Foods Market would be social responsibility initiative that supports healthy eating and provide support for local farms. This initiative will increase profits by investing and giving back to communities where stores are located. A good rule of thumb is that social responsibility impacts all stakeholders.

Being Socially Capable implies that individuals and associations must carry on morally and with affectability toward social, social, monetary and ecological issues. Taking a stab at social obligation helps people, associations and governments positively affect improvement, business and society with a constructive commitment to primary concern comes about. Social duty is essential to a business since it shows to both shoppers and the media that the organization appreciates more extensive social issues that have no immediate effect on net revenues. The companies can make a lot of different

A corporation that says it is socially responsible, claims that they are concerned for society's welfare; which also includes the environment, because now days, we are a lot more concerned about our environment and how everything affect it. The corporation will make sure to insure those values within the company and also to its partners. ("Social responsibility in Marketing," 2012 - 1998) Also, if a corporation says it is ethically responsible and it really is, it shows to their customers and partners their integrity

Social responsibility suggests that a business is obligated to perform in such a way that benefits society, as a whole, in order to accomplish their civic duty. Social responsibility is crucial to a business’ success as it affects the way consumers view a company. It is important because it proves that the company cares for social issues that are not directly related to their ability to make profit. By associating your business with issues that affect the public, and not sales, your company will appear to be more admirable. Businesses strive to obtain a positive image and by practicing activities that benefit society they’ll reach success. However, where do businesses stand today with respect to the criteria for evaluating social responsibility? The fashion industry is a massive industry containing numerous businesses. Some businesses believe in social responsibility and value the idea of aiding their consumers. Nevertheless, there are still businesses who overlook social responsibility and don’t believe in the practice of giving back to society. These businesses are required to repay their consumers through respecting the environment, their workers and customers.

In a fiercely competitive economy, good social reputations are companies’ biggest asset. Copious recent research established direct correlations between companies’ social responsibility and consumer purchasing behaviours.

A companies drive for social responsibility can be out of passion, for their brand image, purely for profits or any mix of motives, wether this pursuit is ethic, the actions of social responsibility are. While some argue that a business must first and foremost put its profits

When companies perform good deeds such as charitable and philanthropic work within the communities it serves, consumers take notice. Such engagement in the community gives a company a competitive advantage over their competitors in the industry. Social responsibility can make one company stand apart from the rest. Consumers appreciate it when their favorite brands support their community. Consumers may also frequent a company and purchase its products because of its socially responsible activities. Companies that target the everyday consumer, not an industry or government, “have greater incentive to appear charitable in order to increase demand for their products” (Lev, Petrovits, & Radhakrishnan, 2010). There is a correlation between the company’s perceived image and the demand for the company’s products. Consumers like to support companies that act positively in the community because the consumer in turn feels like they (in turn) are supporting the community. People generally want to be good neighbors and support causes that help the world, and if a company has a well-known reputation of helping others, the consumer may be more likely to support that specific organization over a competitor. Consumers are more likely to support products and organizations that go above and beyond for the greater good, and that would thus drive

Socially responsible marketing is a marketing philosophy where a business considers what is in the best interest of society in the present and long term (DeWitt & Dahlin, 2009). Corporate Social Responsibility (CSR) is not new to business or society at all. It is an area of business betterment that began decades ago. It all started with the turn of the 20th century when companies came under attack for being too powerful, which made customers feel uneasy. Industrialists like

Undoubtedly, the consumer is becoming more ethically aware of growing social issues that powerful and influential companies have the ability to impact. Businesses try to cater to the consciences of the consumers and engage in acts of social responsibility, to the point where these initiatives

According to Min-Young and Fairhurst (2009), corporate social responsibility is becoming a typical issue as several organizations attempt to incorporate social and environmental issues into the day- to- day operations of their businesses. However, an organization being socially responsible is not considered fad or a discretionary addition. Instead, one might argue that an organization’s interest in being socially responsible is what is described as a “reflective of a deeper change in the relationship” (Min-Young & Fairhurst, 2009, p. 140) between an organization and its stakeholders. Furthermore, Min-Young and Fairhurst (2009) stated that a critical perspective of corporate social responsibility appears to be the responsibility to work for the betterment of society. Thus, a socially responsible organization might be seen as an organization simply being a “good corporate citizen” (Min-Young & Fairhurst, 2009, p. 141). Theorists such as Wood believed that the fundamental idea of corporate social responsibility is that an organization and society are interconnected rather than “distinct entities” (Min-Young & Fairhurst, 2009, p. 142). As a result, society might have an expectation for desirable actions and outcomes from today’s organizations.

The topic of Corporate Social Responsibility (CSR) has grown very quickly. In our century there are several strategies that companies are using to run their businesses. Population is demanding that companies take their social responsibility in a different way. A lot of companies have started to get in involve in CSR as a strategy in order to obtain benefits that can give them a competitive advantage. There is an increasing number of companies and a tendency of CSR involvement to run their businesses. Statistics are showing that implementing a correct CSR can help companies to succeed in business by increasing brand awareness and sales volume.

Every organisation has an obligation to act to benefit the society at large in an ethical framework. This helps in maintaining and developing the organisations image and consequently influences the customers’ overall evaluation