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Supply Chain Strategy Of A Convenience Store Chain

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An attempt to be responsive from a convenience store chain should include the supply chain strategy that fit with competitive factors such as high quality, quick response, flexibility, service and innovation. First option can be expanding new stores in areas with existing clusters of stores. This way, the store chain can gain quicker awareness among customers and receive high-density market presence. Just like 7-Eleven, after the growth of its stores, the company focuses on increasing the number of original items that were available only at their stores. Company like Zara also has the same strategy, where they products are displayed based on store locations, which makes every store unique and local-adaptive. Flexible hours can enhance …show more content…

Last but not least, the delivery system worked on trust in order to reduce the delivery time spent at each store. Therefore, if there is a mistake in delivery, the store personnel cannot inform the delivery person right away and that might take even more time to fix. (c)Facility Location: To ensure efficiency, 7-Eleven Japan have implemented a market- dominate strategy to saturate an area with stores. Based on the strategy, all manufacturing facilities are centralized to improve brand awareness, and also lower the transportation cost by aggregating them and achieve efficiency. Inventory management:7-Eleven Japan offered its stores a choice from a set of 5000 stock keeping units. Each store carried on average about 3000 stock keeping units depending on local customer demand, and the food items were classified in four categories: (1) Chilled-temp; (2) Warm-temp; (3) Frozen items; (4) Room-temp. Transportation:7-Eleven Japan requires all suppliers to deliver to their distribution center, and use their own trucks for replenishment from store to store. It offered three-times-a day store delivery of all rice dishes, and twice a day delivery of bread and other fresh food. In addition, there were four categories of temperature controlled trucks, and each made deliveries to multiple retail stores. All deliveries were made during off-peak hours, and did not require the delivery person to be present when the store personnel scanned in the

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