preview

Stereotypes In Disney Movies Essay

Decent Essays

CHAPTER II
REVIEW OF LITERATURE
Disney being the center of stories for children around the world, have introduced multiple stereotypes both for male and female (Wasko, 2001). The stereotypical gender portrayal is important to analyze due to the reach of Disney movies among the children (Setoodeh & Yabroff, 2007, pp. 66–67). These stereotypical portrayal are molding the ideas of gender portrayal among the children. However, the extent of stereotyped message differed by gender of the character being portrayed (Leaper et al., 2002). These movies are greatly contributing to a stereotypical images associated to the gender roles (McRobbie, 2008). Furthermore, it presents idealized representation of men and women which in turn create cultural pressure for them to retreat from their active roles (Kissler & Bauml, 2000). Thus, the stereotypical images of Disney films have an important implications on children.
As gender roles have transformed with time, the male and female characters in animated Disney movies have also changed with gaining more significance in their roles (Yerby, Baron, & Lee, n.d., pp. 1-11). England et al. (2011) further added that overall animated Disney …show more content…

The following researches provides the basis of this study as the research is identifying whether live action Disney has created a chain of never ending stereotypes. However, no studies has examined the transformation of gender stereotyping over time in live action Disney films. In addition, there is no commentary available regarding the locus of control of the male and female protagonist in Disney films. Therefore, the present study adds to the literature of gender stereotyping of protagonists by providing a systematic, quantitative comparison of the main attributes, locus of control and results in a thematically unified Disney

Get Access