Shortcomings Of Social Media

Instead of one-way communication, the use of social media presents an opportunity for multiple-way communication between the company and its stakeholders.

Social networking sites (referred to more broadly as social media) are a collection of websites and applications that enable users to swap ideas, post updates and comments, and participate in activities and events while sharing their interests with other users. From general chit-chat to propagating breaking news, scheduling a date to following election results, gentle humor to serious research, social networking sites are used for a variety of reasons by various user communities. Nowadays, nearly every person who has access to a computer and Internet indulges in some kind of social networking on a daily basis. The introduction of social media has changed the entire dynamics of our lifestyles: the ways we live, work, and maintain our friendships. Despite its numerous advantages, social media does yield some negative effects. However, the benefits of social media greatly outweigh its negative effects.

How has social media helped and create problems in the U.S? It has solved a lot of problems on the internet. There are a lot of problems on the internet that can be fixed but don’t get a lot attention. You can always solve problems if you behave and be positive. Social Media has created problems in the U.S. This is why I want this type of project to be talked about.

The Dannon Company is a story of company that did not know what to do with itself. The company wanted to promote its corporate social responsibility (CSR), but did not know how or where to do so. Question arose on whether or not the company wanted to promote CSR communications. Dannon 's management team was at a precipice, but how should the company get across? Michael Neuwirth, senior director of public relations for Dannon, was considering what part the company 's CSR could act, if any, in the company 's advancement (Marquis et al, 2011). This paper 's intention is to analyze both the benefits and risks of communicating Dannon 's CSR to the public forum on a larger scale, as well as the role of the parent company, Danone. Additionally, this paper will suggest a communication strategy which, I would propose, would fall in line with the company 's vision and history of CSR.

Additionally, “in keeping with an ethos of ethical responsibility, this process of CSR should involve employees and others” (Strand, 2011, pg.88). Whenever leaders and team members are participating in teamwork, they should not be prideful or manipulative nevertheless, to encourage an open communication with other colleagues to minimize the confusions. Moreover, this participative approach encourages teams’ collaboration, participation, and where the leaders are modest and nurturing. In this participative approach, leaders and teams should become more accountable and advantageous to stronger CSR embracement than a tyrannical leadership approach.

No one likes to be talked down to or disrespected, so in return members of our team treat each other’s fairly and with the upmost respect. Team building activities improves and reduces conflicts between team members, increase awareness of each individual's worth and usefulness, as well as bonding and binding the team together for the common good of the organization (Rose 2010). Lastly the commitment to CSR I will only do business with those that support and promote this responsibility.

Once the company have agree on the idea of CSR program, the company should do it in way that make connection between  what a company can do for society, and how it will affect its business. When a company like Coca-Cola, for example, contributes $88 million annually in different CSR programs or when Microsoft donates almost $300 million annually to nongovernmental organizations around the world there have to be some good explanation on why they do this and how it help the company image and position in the world. Nike in the other had they realize after getting burned by bad publicity because of attack of negative press and large-scale protests from those who claimed its contract employees were paid low wages and working in dangerous conditions in overseas factories. They have to invest time and energy into their CSR programs to reduce the negative environmental impact.

New Balance (NB) had some great deeds and practices to flaunt on, specifically in the four categories of overall governance, community support, operations and products and services. New Balance was also an industry leader in many of the initiatives they took and were ranked fourth-largest footwear brand in the world. (2010, Dr. Veleva.V. “New Balance – Developing an Integrated CSR strategy.” Page 14.) However, they have been rather shy/reluctant about talking about their various initiatives they have implemented. In fact, their employees were also not completely aware of what the organization was doing from a CSR standpoint. If I headed public relations for the company, I would use tactics and strategies that targeted both internally and externally to promote the various good deeds/doings of the company. I have explained on them below:

According to a recent study by IDC Research, 80% of smartphone users check their phones within 15 minutes of waking up each morning.

In the article, Liliana Escobar-Chaves and Craig Anderson focus on how youth are spending more time on social media and how that time spent of social media is causing them to bring negative effects to society. The authors go on to explain how the trends in increased social media use is increasing the health risks of obesity, smoking, drinking, unsafe sex and violence. The authors provide an in-depth look into each health risk and provide multiple facts and research studies to help support their claims. These research studies provide a clear and excellent understanding into how the increase in the use of social media can have a negative effect on the health risks they mentioned in the article.

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

The model also identifies four dimensions of CSR communication structure (anticipatory-reactive, assertive-protective, direct-indirect, and image enhancing-image correcting) and includes a feedback loop through which audience interpretation of the CSR communication can influence the organization 's CSR image incongruence. Two illustrative examples are provided to indicate how the model may be applied to organizations. This paper has several implications for research and practice. It draws connections between impression management theory and CSR and adds to the emerging literature on organizational impression management. It can also help organizations decide on the appropriate CSR communication structure to use in specific situations and be more effective in their CSR communication (Tata, 2015).

CSR: Development and management of CSR projects to engage colleagues with community issues, improve team performance and promote leadership.

This portrays an inability of multinational organisations to effectively utilise social media as a communication tool. With social media properly managed as a communication tool, organisations can enhance their knowledge sharing abilities, enhance social capital, encourage innovations and assist in problem solving.