Table of Contents
1. Introduction 6
2. Methodology 6
3. UK Hospitality Industry overview 6
3.1 Introduction to UK Hotel Industry 7
3.2 Introduction to SAVOY Hotel 7
4. PESTEL, SWOT, Competitive advantage
4.1 Pestel analysis of SAVOY Hotel 8
4.2 Swot analysis of
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Political - Political environment is a key factor, as it affects not just hotels but hospitality as whole. Government is currently working on simplifying Chinese and Russian visas and reducing tourism VAT, which would attract more people into the country. The Savoy is luxury hotel and room prices are not cheap, rates starts at £400 per night. With reduced VAT and simplified visas more tourists’ would visit country, due to hotels supreme location hotel stands a good chance on attracting more guests.
Economical - National macro-economic situation and events impacting the environment are major factors affecting the Savoy hotel. For example, during the Olympic games and Queens Jubilee most of the rooms were occupied and booked fully for the whole period. However, the situation was completely different once the Olympic Games were over. Additional economic factors that affect Savoy may include slow economic growth, national taxation policies and seasonality.
Socio-cultural - Nowadays it is all about healthy eating, great food is one of the factors that helped Savoy establish its brand. Changing people habits and developed taste for top quality food and service attracts lots of guests from all over the world. Hotel is also in the great location, close to the popular west end theatres including the Savoy theatre,
This was mainly due to the large number of diversified hotels in the chain across the globe
The hotel industry in India has been evolving and developing itself every year according to the need of the hour. The concept of boutique hotel has also shown its effect on the Indian soil leading to its growth and development over the decade and will continue forward. There are more than 15 boutique hotels in India mostly located in the urban areas having a healthy tourist visits. Some of the boutique hotels are:
What factors lead to variations in demand for rooms at a hotel such as the Accra Beach?
The Marriott Corporation was found by J. Willard Marriott in 1927. What started out as a small stand where J. Willard and his wife sold root beer is now one of the biggest, most successful hotel and lodging chains in the world. (Blogs.marriott.com, 2017) The Corporation’s headquarters are located in Washington D.C. in the US. The hotel chain is active in over 122 countries and has a portfolio of 6000 plus properties. The corporation owns over 30 hotel and lodging companies. They have a loyalty system that goes from silver to platinum that costumers can use to pay less for future bookings and can be used with associated companies. (www.marriott.com, 2017)
The proposed research is on the impact of the hosting of the 2012 Olympics in London and its impact specifically on the hospitality industry. Other studies have been done on
Labelled as one of Le Corbusier’s defining buildings, the Villa Savoye has had a profound impact on the modernist movement through out the twentieth century which became commonly known as international style. Designed with the help of his cousin Pierre Jeanneret and built between nineteen twenty-eight and nineteen thirty-one, the villa savoye was constructed on the underlying themes proposed in Le Corbusier’s thesis towards a new architecture; these underlying themes proposed in his formula labelled “The
Attractiveness of locations, quality of rooms & services, and company’s global operations are some of the key criteria for hotels.
With the development of social, also hospitality industry also have large change. Middleton and Lickorish (2007, p70) described UK’s hotel in the 19 century, unlicensed hotels and guesthouses, mainly built and offering less than ten letting bedrooms, they are provided all commercial accommodation in the resorts. The hospitality industry was poor, according to Middleton and Lickorish
The lodging industry will need to spend more on marketing in China, but will benefit by the additional visitors. http://www.ahla.com/public_overview.asp
In contrast, hotel business is more valued in Russia than restaurant sector. Hotel sector is having many difficulties because of low wages. Low quality of service has had a huge impact on the overall image of the Russian hospitality industry, moreover,current economic instability. International hotel companies have a huge impact on developing hospitality industry in Russia. Every year more and more international companies infiltrate to Russia hotel industry. This is primarily due to the lack of experience of Russian companies in the hospitality industry. Their infiltration into the Russian market takes place in various ways: the addition of already built hotels, the absorption of competing hotel chains and the construction of new facilities. There are many international hotels such as: Hilton International, HYATT Hotels Corporation, Capella Hotel Group, Domina Hotels, Four Seasons Hotels and Resorts, Marriot
Like any aspiring company, hotels have to be aware of the market and be flexible
According to Hilton Worldwide (2012) Russia is an upcoming important market with the maximum number of potential hotel openings planned than anywhere else in Europe. Accounting the vast hotel market capacity of the Russian territory and its rapid development of the leisure and business travel sector, the need to scrutinize its travel and accommodation market trends and to identify changes in strategic developments of international hotel brands is of immense interest. This essay will analyse the developments in the Russian hospitality sector, focussing on international hotel chains and shedding light on the minority stake of local brands.
“The capital of the world is in 23 different places”- this was the tagline used by the General Electric Company when it expanded its business in 1995. It is very valid for India as well. India is emerging as one of the leading economies of the world and the rate of growth in every sector of the economy is immense. The hotel industry is very sensitive to economic cycles and is therefore intrinsically linked to the state of the economy. At present, there are over 462 hotels in the country and the total number of rooms is around 58612. Hotel room supply has increased in 2010-11 by 15% while the nationwide occupancy has increased by 1.7%. Although the growth in supply is a double digit figure but the growth in occupancy signals the fact there
The purpose of this paper is to investigate the opportunities and risks of operating a high class hotel at the designated location. In order to determine whether a feasible operation of such an establishment is possible, the various key factors of competitive business in this particular market will be analyzed
In the highly changeable hospitality world, there are different types of hospitality products which are based on different consumer needs and demands. Besides, any hospitality company must identify clearly about the factors which are affecting