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Rhetorical Analysis

Decent Essays

From elementary school to high school, I was taught that my writing had to be structured and follow strict criteria. After I arrived in Mr. Mukherjee’s ENG 102 class, I was given the opportunity to express my creative freedom through words and graphical pictures. It can often be difficult and challenging to improve upon my own writing abilities unless motived with an idea in mind. When looking back on my time at ASU, I thought about the goals that I wanted to address for myself and the course goals that my instructor had set for the class. These goals include ones that I had accomplished to the best of my ability and ones that I need to address as well as improve. Upon finishing writing project one at the beginning of the semester, I learned …show more content…

In this writing project, I was asked to analyze the article “Is Junk Food Really Cheaper?” written by Mark Bittman (2013). In his article, he explores the politics of food that also include the current obesity epidemic, global warming, and the high cost of consuming a diet rich in red meat. He argues that junk food is not cheaper, in terms of the real production cost, contrary to perceived wisdom. Throughout the article, I have identified certain areas where Bittman has made use of rhetorical elements to strengthen his claims. For example, ethos was used effectively when Bittman quoted Marion Nestle and said that “Anything that you do that’s not fast food is terrific; cooking once a week is far better than not cooking at all” (as cited in Lunsford, Ruszkiewicz, & Walters, 2013, pg. 661). By incorporating this quote into his article, Bittman was able to borrow credibility from a higher class individual in order to boost his own claims. Just the title of professor gives the words of an individual more authority, especially when it was integrated in the way that it was by Bittman. From rhetorically analyzing Bittman’s article, I also noticed his effective and prominent use of logos by

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