Positive Impacts Of Apparel Shopping

For people who wants to buy clothing in Myer, they usually go shopping with friends or family, so they could get some suggestions from others. When people making decisions of buy new clothes, usually they have little knowledge of how the cloth will looks like on them, so they need to try them on, this process often take a long time. The influcences at the points of sales of these products will be whether customers like the style or not, the suggestions from friends, families and salesperson, and whether customers think the product worth the price (Rahman, Rahaman, Jensen, & Gällstedt 2008, p. 42-43).

Saying it “is all about 'investment dressing' - buying one piece and loving it for a long time”. (Siegle, 8) When buying a product the shopper should not be afraid to spend a little extra cash so it won’t have to be disposed in a few months time. Making more of a relationship to care for what is in their possession. And repair the clothes they have since “just 2 per cent of the average clothing budget goes on services that repair or lengthen the lifespan of our garments and accessories”. (Siegle, 9) She goes over how the more you buy fast fashion the higher the price and the cheaper the material will be. Ending up in the garbage and repeating the cycle of devastating effects on the

This leads them to become brand conscious and focus more on the newest clothes and latest trends. To prove his argument, the author refers to David Elkind’s (a psychologist) study “The hurried child”. According to Elkind this “hurried child” is under a constant pressure to buy branded products, and is forced to act like an adult and hold a level of sophistication that is beyond its years.

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

It is essential to select a representative and accurate sample. The population of interest this study will be the adults in Australia who are over 18 years old. In other words, a consumer should own understandings of fashion and unfashion independently. Due to time limitation, 4 samples come from QUT blackboard sources.

By the 21st century, the advancement in technology has forever changed the way clothing is made. “The impact of CAD software on everyday clothing is becoming more prevalent as the software is linked to 3D printing technology.” This saying, clothing has come to be an easy thing to come by and still is advancing. “Machines for home printing are becoming more affordable… the ability to create customized clothing is becoming more of a reality as technology evolves.” As technology evolves, it will impact the way people shop for clothes and how their clothes are

In this revealing and thoughtful look at clothing and consumerism, author Elizabeth Cline sets out to reform how we look at fashion and how we shop for clothing. She approached this topic with a series of anecdotes and statistics to back up her findings. I became curious about sustainability in fashion through reading this book.

Looking Beyond Trendy Clothing Since the start of the Industrial Revolution in the late 18th century, Americans have become manufacturers and consumers of a whole variety of products and brands. What started out as simple advances, like the creation of factory system in order to produce textiles more efficiently, over time developed to include many more industries of mass production. While industrialization marked a shift in the advancement of technology, it also caused a shift in society. This shift in society created a consumer culture that “came to [be] marked by a dependence on commerce and incessant shopping and buying” (Scelfo). Contrary to this shift, in the time prior to industrialization there was a bold difference in the way that

It would appear that fast fashion has had a detrimental effect on the role of the self and has perhaps lessened consumers’ levels of attachment to items; this will be a point of research within this dissertation as convincing consumers to value their clothing would be the initial stage in adapting disposal behaviours.

In today’s world, fashion can be considered a necessity to some people. Due to this attitude, the retail business is a popular stomping ground for customers. I, being a cashier at JC Penny, have seen quite a few people come through the store. Based on my experience in customer services, I have noticed all types of people. My experience has determined three common customers that you may find in any retail store; they are the list makers, the indecisive, and the roamers.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

Identity can be defined as a form of social presentation that shows a relationship between an individual and an social world. There are many other reasons that an individual the need to express themselves and their identity and they mainly revolve around issues like social status, economic class, gender, sexual orientation, age, race, ethnicity, religious condition, recreation and individualism. With the use of fashion individuals we can either show or no show factors of their identities. This is done by transmitting visual messages about themselves, and according to Bennett “Fashion and visual appearances play a considerable part on informing notions of commonality” (2005: 96). With the help of fashionable items, “Individuals demonstrated their memberships to a particular social group, and their distance from groups who held a lower social position” (Bennett, 2005: 100). This can refer to Thorstein Veblen theory of conspicuous consumption that by consuming fashionable goods. The term refers to consumers who buy expensive items to display wealth and income rather than to cover the real needs of the consumer (Veblen, 1899).

Chon (2013) states that the study of fashion involves a critical review regarding its role in creating a social phenomenon due to the interaction between the individual and society, which have an effect and influence on other individuals. Thus, the fashion experience and the embodiment of dress allows for the exchange of aesthetic values. However, the globalisation of the fashion industry resulted in the homogenisation of both trend and aesthetic standards, resulting in the disruption of both symbolic production and emotional experiences of the users. Functional and ornamental needs rely on tactile experiences in fashion. Fashion knowledge is developed through physical, conceptual and emotional interactions with products and creates a new code or visual language when it is rearranged on the body. This will induce emotional responses from its users and stimulate physical interactions that leads to fashion symbols as part of the social society. Tinjana et al. (2014) elaborates and explains that clothing is an inseparable part of the human body. Thus, linking art with clothing synthesises both the spiritual and social nature of human conduct. And as a result, it also creates symbols and figurative relationships in the anthropogenic environment. Our interior world, and not only our appearance is shown by clothing.

Like the way we just saw that 60% of the online purchasers are women, Similarly with changing social structure and society becoming increasingly contemporary, purchasing garments is no longer the forte of only women. Today men are becoming increasingly brand conscious and trend savvy. Now let us try to identify the key drivers that influence the decision making process for garment purchase which is different for men and women.