Brian Peppard MKTG522, Week 3 Assignment Professor Schauer November 14, 2014 The Daylesford Organic Farm Concept Hello, everyone. Today I will be discussing the prospect of an organic farm-based business that I feel would be very beneficial for our company. To begin, I would like to talk about an already successful business based on the organic farm concept that is present in the United Kingdom. The name of this business is Daylesford and its purpose for this discussion is to look at it as somewhat of a template as to what our eventual business can be. First, we should take a look at a brief overview of the Daylesford Organic Farm concept. According to author Gwenda Brophy (2004), Daylesford Farm was first opened …show more content…
In regards to income, more specifically, 35% of people considered as organic consumers earn more than $50,000 as opposed to the non-organic consumer which comprises a total of 30%. Finally, taking into account the geographic location of the common organic consumer, the majority of them are concentrated in the Western and Midwestern regions of the United States (“Marketing”, 2011). I think you will find that all of these elements combined will be of great help in targeting our potential market for organic products. The Value Proposition Now, I would like to discuss the benefits that our organic-based business will offer to our target customers. First, as far as the functional benefits are concerned, one of the key factors is that organic produce offers the consumer a healthier option when it comes to one’s eating habits. In regards to chemicals, organic produce refrains from using any kind of synthetic pesticides, fertilizers, fungicides, herbicides or synthetic preservatives and additives. As such, the amounts of hazardous residues within organic foods are basically restricted to the lowest amount (“Organic”, n.d.). In terms of emotional benefits, our organic business can provide the good feeling that customers will have knowing they are choosing a much healthier alternative
The articles “Organic foods: Are they safer? More nutritious?”, by the Mayo Clinic Staff and “Is organic better for your health? A look at milk, meat, eggs, produce and fish”, by Tamer Haspel, delve into whether or not the products produced by organic farming are more nutritious and or safer than those produced by conventional farming.
The organic food industry has seen a huge spike in growth that is expected to continue into the future due to an increase in consumption. This will provide Whole Foods Market with huge opportunities. In addition, a wave of ethical and responsible consumption has swept across America. Whole Foods’ decision to pursue sustainable activities will certainly give consumers an added incentive to purchase its organic products.
Over the last few years, awareness of organic food has risen. Due to this, the demand for organic food is a factor which is influencing the farmers to switch to use this technique, and it is being sold in specialty stores and conventional supermarkets. Organic products contain numerous marketing claims that it is healthier, it offers more value, and the farming is more environmentally friendly than traditional foods, so, how does one determine if organic is the way to go? Some argue that there is evidence that supports and demonstrates why organic foods and farming are better overall, while others insist that conventional foods and agriculture can offer the same benefits as going organic. There is no right or wrong answer. Within this
Today an increasing desire from consumers is to have healthy and organic product offerings. While
But as consumers are only willing to pay the extra money for organic food mainly for any health benefits they associate with organic foods, such health benefits should be significant enough to warrant this inflated price. Studies demonstrate that the advantages of organic food are relatively small and even some disadvantages were found. Although correlations were found between a few health benefits and eating organically (reduced risk of non-Hodgkin lymphoma in subjects who eat organic foods more and mitigation of allergic dermatitis from consuming organic dairy products), these correlations were the only ones found amongst hundreds
Daylesford Organic Farm have been serving since 30 years. It has won over 60 national and international awards. Their passion is to serve Real food straight from farm to the fork. All the vegetables come straight from garden market, bread from their bakery and cheese, milk and yoghurt from the creamery.
Shapin begins his essay with targeting the industry and the foundation regarding organic products. Many organic consumers believe that organic food originate from “…..small, family-owned, local operation[s]….” (429). Shapin states that “Like Whole Foods, Earthbound
Long time ago, the idea of organic food was something ridiculous, nobody cared. But after proved the nutritional benefits and better taste of organic food, many farmers become interest in grown organic food. The article Beyond Organic by Eliot Coleman said that “Now that the food-buying public has become enthusiastic about organically grown foods, the food industry wants to take over.”
Organic farming began in the late 1940’s in the United States, and in recent years it has seen a dramatic increase in popularity (Rubin 1). The sales of organic food have been increasing by about 20 percent a year over the past decade (Marcus 1). That is over ten times the rate of their conventional counterparts (Harris 1). There are 10 million consumers of organic food in the United States, yet organic food represents only one percent of the nation’s food supply. This year organic food sales are expected to rise to six billion dollars (Rubin 1). So what is organic food? Organic food is that which are grown without hormones, pesticides, or synthetic fertilizers. Also, the soil in which organic food
The food industry allows consumers to choose from a wide variety of products. However, most food corporations fail to tell the story behind their food. Is this secrecy due to their methods in creating their products? Conventional farming is America’s leading source of food production. Yet, the controversial practices used in conventional farming, may lead American’s to question if this is the only farming source that can feed our nation. Since 1972, organic farming has been creeping up the success ladder and demonstrating the methods involved can withstand the food demands of our nation. With the rising popularity of organic farming, U.S. citizens now have the option to purchase wholesome food. Consumers curious about purchasing organic goods should be aware of the notable differences between organic and conventional practices. The significant differences between organic and conventional farming include; animal welfare, health, and environmental. With the given information, consumers will be able to make informed decisions about their food purchases.
Many believe that the food grown may be good for the environment but obtaining the products counteracts the process and overall benefits of acquiring organic foods. This idea is because food is flown in from places all over the world on planes whose exhaust is polluting the environment just as much as the non organic farming. Another view made by a spokeswoman for the Agriculture Department said, “The government’s organic program is a market program that sets standards for what can be certified as organic. Neither the enabling legislation nor the regulations address food safety or nutrition” (Bittman 2). This statement may prove to be correct, but when taking polls of those who eat organic and those who do not, the ones who eat organically experience benefits that are much higher. Digesting organic food has proven to reduce risks of terminal illnesses, such as diabetes and even cancer. Beyond physical health, buyers mentally feel more positively towards themselves and their
Furthermore, organic food extends an abundance of health benefits to consumers. Organic foods are extremely nutritious. They are rich in vitamins, minerals, and essential fatty acids (“What Are” 2). No traces of harsh chemicals will ever be found in organic foods. Because the natural fertilizers used in organic farming help boost levels of anti-cancer compounds in plants, it escalates the cancer fighting chemicals for humans (“Report Confirms”). According to Organic Facts, organic milk has a significant amount of anti-oxidants, omega 3, Conjugated Linoleic Acid (CLA), and vitamins (“Health Benefits” 1). Organic Facts also stated that organically grown tomatoes have an excessive formation of antioxidants like
Observers of agriculture have noted the increase in popularity for organic products. However, is it possible for this growth in the organic industry to be sustainable and profitable? Some notable studies include, yield, price premium, demand, cost, etc. In this paper, organic to conventional agriculture will be investigated. Given that organic agriculture is still in its infancy, demand for organics will continue to grow despite for lower yield and higher premium cost. Additionally, since demand for organic agriculture will continue to grow, cost will be marginal compare to benefits. The following literature reviews will attempt to demonstrate and support this hypothesis.
The organic food production market has become increasingly appealing to consumers because of the process in which it is produced. Unlike conventional food, organic food has greater production values and standards, which is why it is known to be fresher. Organic food has several factors which come into play in the production area and their
Over the previous year, organic food and goods sales increased by eight percent. Organic food alone sold $43 billion in sales. Organic meat and poultry increased seventeen percent in the last year. For the past few years, organic food has taken over the shelves of supermarkets. Consumer demand for organic products is causing organic farmers trouble with keeping up the consumer demand. Organic food is said to be more natural and safer to eat. Large retail stores across the United States are struggling to keep the shelves stocked with organic products in their stores since the consumer demand is rapidly increasing. Organic food over-ranks conventionally produced food because it is free of pesticides and harmful chemicals that negatively affect both the human body and the environment, making organic food the more healthy and beneficial way to go.