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Online Shoppers Are Not Online Grocery Shoppers

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• Online shoppers are not online grocery shoppers Frequent online shoppers are more likely to try buying groceries online than others, with almost one-third of Web grocery shoppers saying they shop online at least once a week for other products. But they do not purchase groceries online as often as other products. Fewer than 10 percent of shoppers say they have bought non-perishable groceries online, and only 2 percent have bought fresh food from a website. And of the 60 percent of shoppers who buy something online at least once a month, only 1 percent logs on to buy groceries every month. 2. Operations: Operations play a major role when determining the best approach to developing and implementing a customer-friendly strategy. The top companies focus on providing high-quality service, whether delivery or pick up. • Get the service model right: Many …show more content…

Tracking, analyzing and monetizing customer data will become increasingly important. 5. Capability requirements will continue to change materially for retailers, particularly in areas such as Technology, Marketing and merchandising. 6. Exclusive assortments (including both private brands and those from nationally recognized manufacturers) likely to be a part of the winning equation for brick and mortar players so that brick and mortar players need not directly compete on price in every category or individual SKU. 7. Ensuring “last mile” delivery capacity likely to become more challenging, and we are likely to see more partnerships emerge to most efficiently manage cost, capacity and demand. Comparison MAJOR INDIAN PLAYERS IN ONLINE GROCERY STORES GROFERS Grofers is one of the most popularly emerging e-commerce mobile platforms and it is making better customer experience a reality by connecting their customers to local stores. You can expect them to be a one-stop shop for all your daily needs. If you have downloaded Grofers app, you can order all your items through it and get a doorstep delivery in no

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