Life Style Affects Fashion, And Shopping Orientation Essay

For people who wants to buy clothing in Myer, they usually go shopping with friends or family, so they could get some suggestions from others. When people making decisions of buy new clothes, usually they have little knowledge of how the cloth will looks like on them, so they need to try them on, this process often take a long time. The influcences at the points of sales of these products will be whether customers like the style or not, the suggestions from friends, families and salesperson, and whether customers think the product worth the price (Rahman, Rahaman, Jensen, & Gällstedt 2008, p. 42-43).

In the introduction of Chapter 1 “Consuming Passions” “The Culture of American Consumption,” it talks about how American popular culture is grounded in consumption. With the media in our hand, it is a huge influence towards the advertising world. With how styles of clothing have been changing over time, this talks about how from the earlier times wearing a simple type of blue jeans can change between who wears them over the years. As stated, “ By the 1950s, however, blue jeans began to bear an additional class significance as “casual wear” for middle-class Americans.” (72). In 1970 these pants have then become a simple fashion wear. They have also been introduced as a hipster type wear. Then in 1980 through the early 2000s, baggy jeans were

Bruce, M. & Daly, L. (2006). Buyer behavior for fast fashion, Journal of Fashion Marketing and Management , Vol. 10 No. 3 , pp. 329-344

Listed below are statements about shopping behavior for clothes and clothing fashions. Please check one box for each statement to indicate the extent to which you agree or disagree with each

While on a shopping trip, a group of my friends had decided to purchase the more expensive designer clothing. I, on the other hand, was attracted to my favorite attire – a generic tee-shirt and a pair of athletic shorts.

In this reading, I will be discussing the different categories in which advertisers have placed consumers to distinguish them from one another using their values, attitudes, and life-style. According to the writer of American culture and advertisement James B. Twitchell, “the object of much consumer research is not to try to twist their feathers so that they will flock to your product, but to position your product in such a place that they will have to fly by it and perhaps stop to roost. After roosting, they will eventually think that this is part of their flyway and return to it again and again” (p. 178). The proposition of stereotyping consumer lifestyles is a very effective way of marketing goods and services. The VALS2 strategy of marketing segment, target, and position used by advertisers is based on research; which means, marketers know more about consumer behaviors than what we think. This is an important issue because it’s necessary to raise awareness in society about the advantages and disadvantages that this can bring. After having evaluated all given points; this article is an eye opener for those who have any doubts about what consumers mean to large companies and advertisers.

b. Does the issue of branded vs. private label enter into this consideration? Why or why not?

Today, fashion choices plays a major role in influencing the self-perception of different people. In order to understand how this happens, it is a good idea first to ascertain what self-perception is. This is the view of an individual about themselves as well as the physical and mental attributes that make up the individual. The theory of self-perception holds that individuals tend to develop certain attitudes through making observations of their own behavior as well as making conclusions of the attitudes that have led to them. One of the elements that influences self-perception is fashion choices. This is what this research paper will be based on. The paper will examine in details how fashion choices influences the self-perception of different people.

* Well educated: they know about the fashion trends and they are looking for the latest trends in the brands they love.

(2012) This leads me to question if fashion apparel is competing with industry’s sportswear markets by compromising the performance enhancing qualities for garments that are simply just aesthetically pleasing. (Morganosky, 1984) elaborates on this stating that consumers are willing to pay higher prices for apparel with a high aesthetic value regardless of the low functional value. Ko et al. (2012) agrees consumers’ value fashion and quality however argues they are not willing to pay a high price for something new and innovative. (Dickson & Pollack, 2000) add to this statement in relation to sports garments with female consumers regarding aesthetic aspects such as style and brand characteristics to be more essential than the functional aspects such as comfort and other physical performance-enhancing features. Similarly (Eckma et al., 1990) reports on the evaluation of purchase behaviour in women’s apparel. Style was chosen as more important in determining rejection or adoption of the garments. A visual criterion seems to have the greatest impact on selection of apparel such as fashion-ability or popularity, aesthetic appeal, and self-expression (Eckma et al., 1990). Although it seems there is a divide in opinion when it comes to retail pricing the majority of research studies seems to suggest there is a major emphasis on the aesthetic appearance.

Like the way we just saw that 60% of the online purchasers are women, Similarly with changing social structure and society becoming increasingly contemporary, purchasing garments is no longer the forte of only women. Today men are becoming increasingly brand conscious and trend savvy. Now let us try to identify the key drivers that influence the decision making process for garment purchase which is different for men and women.

During the information search stage of their decision-making process, the consumer stated that they constantly looked at online shops and magazines to improve their personal understanding of fashion. It was noted that the consumer’s awareness set consisted of ten different brands. However, the size of her

Over the years I have heard stories from my relatives about how much I would like painting my aunts’ nails, wearing my mother’s heels, and debating everyday on what I wanted to wear for school. Matching my clothes, having my nails painted, and having my hair nicely done everyday, were a must for me as a child. Along with always trying to enhance my composition, I have had a love for shopping ever since I remember. Although fashion has always been a focal point in my interests, there has been another prominent factor, which also relates to my career choice just as fashion does. Math is the answer to anybody who asked me what my favorite subject in school was, making it another one of my passions in life. The process

Modern marketing management works hard to resolve the common problems of consumption of products. The study of consumer behavior is therefore very significant in marketing in ensuring survivability of the firm. There is a lot of rivalry in every industry, and the company needs to be very innovative and recognize the latest tastes and the need for the consumers. The information gained in studying consumer behavior can be extremely crucial in helping to exploit the available market opportunities. This report analyzes the consumer behavior using two fashion apparel brands, Gucci and Gap. Gucci and Gap are international companies with their bases in different countries and continents. They have both been ranked in Forbes Global 2000 list of largest companies worldwide. The market segment of the two companies is different with Gucci targeting the wealthy folks (including children, youth and old people) and Gap targeting twenty-five to thirty-five middle-class consumer. Due to the difference in the nature of the products sold by the two brands, their consumers portray different kind of behavior. These different behaviors provide the fantastic scenario to analyze and understand consumer behavior.

Women whose median age was 28, who followed a traditional lifestyle, and who preferred practical Clothes. Research showed that the product attributes most important to these two consumers groups were quality, value, comfort and fit.