J.b. Hunt Transport Services, Inc.

All forms of personal transportation account for “30 % of all U.S Global warming.” The oil will soon be “harder to extract”, which will end up creating more and more dirty emissions as well as harm the economy. Creating “Fuel efficient vehicles, Electric cars, and cleaner fuels” will help contribute to a solution for global warming problems but not permanently (UoCS Web). Big business have given an “up close” view of The damage caused through business practice. Because of this, big business have found time to adopt “environmental safeguards” to cover up environmental damage through “national parks." Siding with big business, “Some of the most powerful forces,” is one of the best ways of solving environmental problems (Diamond 16). Big business has large amounts of money that could be invested in new forms of cars that could be completely electric or have clean

One of Lyfts’ differentiating factor is it prides itself on possessing the most social experience there is for a rideshare company. As the American population continues to become more educated, their consumer behavior has shifted to where they are more conscious of corporation impacts to the environment they live in or hope their children will reside in. Lyft through the ridesharing platform where ridesharing can be argued reduces greenhouse gas via reducing car densities on the road, they can capitalize on it and target more environment conscious customers. Furthermore, Lyft can continue to strengthen their commitment to contributing to reduce negative environment impacts pertaining to cars and court the next generation of customers after the millennials, generation Z which are expected to continue to become more educated and environment conscious.

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

A strong ecological awareness may threaten Ford Motor Company, because if Ford cannot offer more environmentally friendly products to meet consumers’ demands/needs than their competitors, there is a possibility that consumers might consider switching to a competitor’s product.

The rise of green products and the want of consumers to become more environmentally friendly has been increasing. In 10 Green Marketing Milestones, the reading mentioned how the “rise of the Toyota Prius: It may not have saved the world, but at 1 million cumulative vehicle sales the Prius became the predominant fuel-efficient hybrid vehicle” (Neff 2). This is an example of how companies are actually wanting to go green in order to make more profit and rise above their competitors. Going off the Prius example, it was also mentioned how Hummer cars, which use an excess amount of fuel, sales have plummeted. This was because this model no longer appealed to the consumers and General Motor’s had to discontinue the model and even went bankrupt. This sale tactic works and is so successful because the consumer’s mindset have evolved to seek things that are better for the environment. Many would prefer Toyota over General Motor because of their company’s reputation with being green. Although this might not work for all companies, but for some, they have become more successful than their competitors by going green and so, convincing more and more to

Pursuant to energy efficiency policies, controversy swirls as climate changes are experienced in the U.S. and around the globe. When energy efficiency steps are put into place, economic outlooks turn positive. Obama’s policymaking in this arena makes “critical investments in advanced vehicle and fuel technologies, public transit, and high speed rail” (United Press International). With new fuel efficiency standards that will improve fuel economy by 2025, and other initiatives that he enacted, “12 billion barrels of oil will be saved and American consumers will save $1.7 trillion at the pump, and greenhouse gas emission standards for commercial trucks, vans, and buses for are projected to save over 500 million barrels of oil and save vehicle owners and operators an estimated $50 billion in fuel costs” (United Press

I decided to do my research at Lowe’s Home and Improvement. Lowe’s Home and Improvement is a hardware store that sales everything from your basic household appliances to minor cleaning supplies. Lowe’s believes that in order to maintain great customer service they feel that they must follow these simple rules: Provide customers with environmentally-responsible products, packaging and services at everyday low prices, educate and engage employees, customers and others on the importance of conserving resources, reducing waste and recycling, review and communicate progress made toward achieving established goals and objectives, and to engage on public policy issues related to sustainability. In this report I will discuss how I observed two

One of the largest car manufacturers in the world is located in Japan which is Toyota. Toyota’s employees believe in the high technology and innovation to provide their products to their customers. However, they should invest more money and their attention more to manufacturing more of the eco-friendly cars ("Business Overview", 2011).

Covanta Energy Corporation (Covanta), formerly known as Ogden Corporation in 1939 until 2001 when the company changed its name, operates as a subsidiary of Covanta Holding Corporation. When Ogden Corp. faced the economic crisis in 1960s, Ralph Ablon, the president and directing force behind the Ogden Corp. said, “Evolutionary adaptation is just as important for a company as it is for organisms” (“Ogden Corporation”). Indeed, evolutionary adaptation has repeatedly taken Covanta from facing the danger of bankruptcy to a successful recession-resistant business model as it is today. Evolutionary adaptation has also helped Covanta slowly merging into e-waste recycling business, also known as electronic waste recycling. While environmental groups are concerned for the issue of air emission, Covanta executes efficient implementations on the process of incineration so as to gain more control of emissions. By doing so, Covanta is able to maintain 80% to 85% below Environmental Protection Agency (EPA) air quality limits (LaMonica). Correspondingly, Covanta’s effective business strategies lead to a rapid growth in its sustainability. Especially since the announcement of hiring a Chief Sustainability Officer for the Refuse System in 2008, Covanta’s sustainability engagement has shown a “significantly positive effect on the wealth of shareholders of the firm” (Sharma, Rajneesh, and A. J. Stagliano 14). Besides, because Covanta approaches its greater sustainability by

A medium-sized winery like Frog’s Leap should invest in a low-cost staff carpooling program. This sustainability project would be a perfect short term initiative the company could pursue that would not affect the bottom line substantially.

The initiative involves an increased use of teleconferencing in attempts to reduce the use of gas associated with air travel (BMO Financial Group, n.d., Sustainable Transport, para. 2). The company is also encouraging more fuel efficient cars for employees, encouraging public transit, and making carpooling easier among coworkers (BMO Financial Group, n.d., Sustainable Transport, para. 2). The perceived cost of equipment, such as a more fuel efficient fleet of vehicles for employees could possibly get in the way of the initiative flourishing. The main stakeholders affected by a switch to more sustainable transportation are managers, owners, shareholders, communities, and employees. It is important for managers to enforce a more environmentally friendly outlook, or else the initiative could remain only a goal and would not contribute to the evolution into corporate culture.

In the year of 1925 two entrepreneurs decided to merge their tractor companies which eventually grew to become a billion dollar corporation. Caterpillar`s sales contribute to the global economy by creating jobs for 94,000 plus individuals nationwide. The building of new houses, highways, and mass transit systems were a few examples of the global growth in which Caterpillar played a major role. Stepping up to sustainability, Caterpillar decided to go green on a global scale. Providing hands on training for their manufactured equipment helped customers cut cost in which conserved scarce

Transportation is the number one thing we consumers do that harms the environment. Transportation causes the highest amount of environmental damage overall - nearly half of the toxic air pollution and more than a quarter of the greenhouse gases traceable to household consumption. Over time, however, sales of trucks, vans and SUV's went from 16% market share to over 50%. One big auto manufacturer even shelved their work of the last three years, spent updating their most popular selling economy car, so they could spend the money getting SUVs to market faster.

Objectives |Metric |2009 |2010 |2011 |Target | |Outsell competition |US Market Share |15.3% |16.4% |16.5% |=>16.5% | |Sustainability |Ford U.S. fleet CO2 emissions, combined car and truck, grams per mile (lower grams per mile reflects improvement) |326 |329 |318 |315 or less | |Innovation |U.S. Utility Patents Issued to Ford and Subsidiaries |325 |430 |444 |>450 | |

Truck transportation has been the backbone of freight movements in the United States and across the globe for decades. While utilizing trucks is an economical way to move freight for short hauls of less than a 1,000 miles, there are high environmental and infrastructure costs for utilizing this mode of transportation. According to Lowe, road transportation’s use of energy resources rose 103 per cent in the period since 1970 (2005). Additionally, Lowe points out that road transportation’s emission of green house gasses, “increased by 76% between 1971 and 1989” (Lowe, 2005, p. 112). Furthermore, road transportation is the largest polluter in the industry. It utilizes “over 80% of the total energy used in the transport sector and contributes over 75% of its total CO2 output (Lowe, 2005, p. 113). Finally, freight transportation by heavy vehicles causes pavement damage at significantly higher rates than passenger traffic (SSTI, 2011).