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Impact Of Corporate Social Responsibility On Company Performance And Profitability

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The aim of this paper is to highlight the impact that Corporate Social Responsibility (CSR) has on company performance and profitability. It will also assess the role of CSR in business activities and in general the theoretical foundations as well as Corporate Citizenship. Furthermore this paper will assess the notion that implementing CSR activities positively affects the image of the organization and can thus boost consumers’ attention and commitment to the organization, which leads to better financial performance for the firm.

Corporate Social Responsibility can be used to depict the approach that an organisation approaches the financial, environmental and social impacts of its strategic business life cycle. The issue of CSR has become …show more content…

This has been the case from the early onset of the emergence of CSR concepts in the 1960’s. Models began to emerge and the “social” aspect of CSR initially referred to those who had direct responsibilities that exceeded the economic and legal obligations of an organisation. This leads to the next point that in the early days of CSR development, CSR was and still is somewhat synonymous with charitable and humanitarian acts that are designed to alleviate social misfortunes or are there to help the disadvantaged deemed important by managers of an organisation (Matten, A. and Crane, D. 2005).

It has been proven over the years that CSR is a key aspect for any organisation whether big or small to aim for long-term sustainability. It should be noted that choosing to take on CSR is a deliberate idea, however during its rise the pressure for organisations becoming increasingly high for them to make a positive contribution to society. It has become an international trend for governments to start enforcing certain elements of CSR, in particular protecting the environment onto organisations.
However, CSR is also relevant when it comes to tackling sudden incidents, where society may seriously question the company 's social responsibility and thereby challenge the corporate reputation (Sacconi, 2004).

The theoretical foundations of Corporate Social Responsibility can be known to include Corporate Social Performance (CSP), the

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