George Draper Dayton : Target Corporation And The Second Largest Discount Retailer Essay

George Draper Dayton: A banker and real estate investor, George Draper Dayton, who is a native New Yorker saw potential growth in the Midwest markets and after much research decided that Minneapolis has the greatest potential for growth. In 1902 Dayton decided to be a partner in Goodfellow’s Dry Goods Company, the fourth largest department store in Minneapolis, Minnesota. However, about a year later he takes sole ownership of the store and renames the store to Dayton Dry Goods Company. Dayton’s principles and belief in the “the higher ground of stewardship” soon played into how Dayton Dry Goods Company would be recognized. The store became known for dependable merchandise, fair business practices, and generous spirit of giving. Dayton, as president, was well involved in the management of the store up until his death in 1938. His son and grandsons would later take over leadership and has influenced the stores growth into the nationwide retailer position it has today. Throughout the years, many events occurred that influence the business path Dayton Dry Goods Company took, currently known as Target Corporation.

Target is the second biggest retail company after Walmart. Native New Yorker, George Draper Dayton first built a company named Dayton Dry Goods Company in 1902 in the Minneapolis area which is now known as target headquarter. Walmart faced the out of stock issue problem last year and now their biggest competitor, Target, also has faced the same problem this year. Target has a problem keeping the availability of the product in their stores in Canada. It resulted in a huge loss of money and closing down their stores. The CEO of Target said that this is a serious problem and must been solved.

Target was founded in 1902 first named Dayton Dry Goods Company by founder George D. Dayton (Target, 2015). After a lot of expansion and growth, Dayton Dry Goods was renamed to Target in 1961 after a mass marketing move to cater to value-oriented shoppers that wanted high quality items. In 1962, the Target bullseye symbol was adopted (Target, 2015). Over the years Target began to expand and grow throughout the entire United States. In 1983, Target was recognized for their community involvement (Target, 2015). Target has grown with technology as being the first mass merchandiser in 1983 to implement UPC scanning in their stores and distributors. In support of education, Target

Target Corporation did not started out as Target but Dayton Department Store. The founder of Dayton Department store is George D. Dayton. Mr. Dayton, was banker and realtor from New York. In 1902 Mr. Dayton decided to move to Minneapolis and open up his department stores. In 1960 the Dayton family had a new vision and decided change from a department store to a “discount retailing.” In 1962, President/CEO Doug Dayton, open the first four Targets in Roseville, Saint Louis Park, Crystal and Duluth, Minneapolis (corporate.target 2014)

first target store was open in 1962 six years later in Roseville, Minnesota. The headquarters is located in Nicolette Mall in Minneapolis. Target or super target has 1,743 stores around the United States, except, in Vermont with 351.000 employees. Target is superstore merchandise it does not deal with a full- line of grocery products.

The Dayton’s are credited with the operation of a variety of retail stores including; Marshall Fields, Mervyn’s and of course Target. The new millennium proved Target to be the leading runner in sales for the Dayton Corporation, accounting for roughly 80% of total

Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

Dayton Dry Goods Company was beginning of the Target store where it all started off from. It was George Dayton who had made efforts to get this beginning of a new company that was to be a leading distributor of wearables, accessories and home appliances. This store changed to merchandise and took flight in 1920.

Target Corporation is an upscale discounter providing high quality, on-trend merchandise at attractive prices in a clean, spacious and guest friendly store. Target Corporation also operates their online business at Target.com . According to the company' history report Target began as Marshall Field & Co in 1881 then in 1902 George Dayton opened a Goodfellows in downtown Minneapolis. One year later they founded their first Dry Goods Store and in 1911 they became known as the Dayton Company. In 1962 they opened their first Target store selling discounted merchandise. In 1967, the Dayton Company had their first public offering of common stock, and then in 1969 they merged with J.L Hudson Company to become the

The Target Corporation, what used to be known as the Dayton Dry Goods Co., is an American retailing company that was founded in Minneapolis, Minnesota, in 1902. In 1962, the first Target store was opened in Roseville, Minnesota. It is the fifth largest retailer by sales revenue in the United States behind Wal-Mart, The Home Depot, Kroger and Costco. The company is ranked 33rd on the 2007 Fortune 500. Target operates its retailing business exclusively in the United States. It is a rival with Kmart and Wal-Mart. Target was listed in Internet Retailer's list of the top 500 retail web sites in 2007 also, this not only proves of brick and mortar sucsess but also online retail.

In the year1962 the Target Organization was established by George Dayton who categories the organization as a concession retailer within the townships of Roseville, Minnesota. A decade later after the organization established it footing within the industry, the small subsidiary developed into the biggest division within The Dayton Corporation. The company advanced from a single discount store to earning its successes over the years from conventional leased superstore practices and discount vending, in addition to general retailing the

Target is an upscale discounter that provides high-quality, trendy merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business, Target.com. It all started in 1902, when George Dayton joined in partnership with Goodfellow’s Dry Goods Company, the fourth biggest department store that is located in Minneapolis, MN. Dayton, wanting to be more involved in the company bought out Goodfellow’s to become sole owner and President of Dayton Dry Goods Company (Target Corporation, 2014). Travel on down through the years as Daytons continues to grow, until 1962. That was the year an icon was born, its name is “Target.”

George Draper, Creating the bull eye logo, founded target in the 1960s. Target was open as a discount retail store to meet the needs of the consumers. Since target was first opened it has grow rapidly, now having over 1700 stores in the United States of America, as well as having over 30 distribution centers in the united States, Target employees over 300 thousand people all over the United States. Target also has many competitors fighting for market share in this huge industry.

In 1881, George Dayton, a New York native who spent years working in banks and real estate decided to explore the sales market. Mr. Dayton purchased land in Minneapolis, on Nicollet Avenue and formed the Dayton Dry Goods Company, now known as Target Corporation. After a decade of growth, Dayton Dry Goods Company was renamed to The Dayton Company to mirror the stores sale of goods and services. After years of only being located in downtown Minneapolis, The Dayton Company made a major move in 1956, by deciding to branch out and build a new store in Rochester, Minn. Due to the tremendous increase in shoppers The Dayton Company decided to introduce a new store to customers and on May 1, 1962, The Dayton Company opened its first Target Store. Target would differentiate itself from over stores because of its low prices and high-quality fashion and services. After years of expanding the Target brand, and recognizing that shoppers do not always have time to visit several stores, Target developed a new trademark, known as, Super Target. Super Target provided shoppers with the convenience of having not only a store which sold clothing and home décor but now an added a grocery section and pharmacy. In 2005, along with the help of Designer Deborah Adler the Target pharmacy created ClearRx. ClearRx was a program developed to help minimize a patient’s chances of taking the wrong prescription by featuring easy-to- read bottles and color-coded rings.

Target as organization has a long storied history that dates back to the very beginning of the twentieth century. In 1902 it all started with George D. Dayton becoming a partner in the fourth largest department store in Minneapolis, MN, Goodfellow’s Dry Goods Company. The following year George takes over as sole owner of the company and renames it Dayton Dry Goods Company. As President, George Dayton stayed active in the management of the company for nearly forty years until his death in 1938, when operations were then taken over by his son and grandsons who had plans to make the store a nationwide retailer. By 1911 the company is growing rapidly and