Gatorade Podcasts Essay

In the past, we disregarded the idea that consuming more protein and less carbohydrates could lead to better health. High-protein diets were regarded as ways

From the moment of its creation, protein powder has been engulfed in a tornado of controversy. Doctors, scientists, and athletes have debated on whether or not it should be used for years. Protein provides the building blocks for all cells and membranes, hormones and various growth factors. Elena Voropay, a writer for Iron Man Magazine, says “Protein is found literally everywhere in your system: there is protein in your muscle tissues, your heart, in the enzymes that digest your food, in your skin cells and even within your blood” (Voropay 1).

The commercial I chose was very influential for me but might not be to everybody. The commercial that I ended up picking to write this essay about is a Gatorade commercial of a couple of the biggest names in the National Basketball League, also known as the NBA.To begin this commercial, Kevin Durant goes to shoot a layup and Dwyane Wade, a player from the Miami Heat in this example, comes out of nowhere and blocks his shot to win the game for the Heat. It turns out that the close game situation was just a dream or rather a nightmare that Kevin was having. Immediately after having this dream, the superstar athlete goes and trains vigorously all while periodically consuming Gatorade products that range from eating energy chews to  drinking the actual Gatorade making the customer think that drinking this specific brand will make you better or more like the athlete Kevin Durant. After continuous training, Kevin finds himself in the game situation once more. However, this time it was different but the situation was the same.

When athletes as well as many non athletes think of a protein drink they would usually think of Muscle Milk. Muscle Milk is known for its convenience and high level of protein per container. Starting out in 2000 with the company CytoSport “muscle milk took the industry by storm and quickly became the standard by which other protein products are measured up to”. But in 2004 Muscle Milk rapidly grew in popularity due to their new product Muscle Milk Ready to Drink or RTD which made the ability to access more convenient. Though now Muscle Milk has over 10 different flavors it does so however containing a high number of metals as well as other harmful materials. Like Gatorade and PowerAde over consumption of Muscle Milk can show negative effects on the body. One effect would be health problems in the kidneys due to the over consumption of cadmium and proteins.

To address this growing problem, a panel of leading nutrition experts calling themselves the Beverage Guidance Panel was organized by Dr. Popin. The Panel has issued the following recommendations for beverage intake:

In 1965 on a hot summer, the University of Florida created a never before seen drink with the purpose to assist their football players who suffer from heat illness to perform better athletically morphing into the international business we know today as Gatorade. Made for all athletes, on all different skill levels Gatorade claims it will “quench your thirst” claiming it will make you work faster and harder when performing. Since its creation Gatorade has become a house hold name because of how affective it has been fueling athletes of all sports replenishing them with the energy, carbohydrates and salts lost in high intensity workouts. Progressively, Gatorade is available in more than 80 countries in 50 varieties. Consequently, the following will reveal the international product drink of Gatorade and the ramifications of meaning, marketing, and money.

In my life I find it very easy to be productive if you stay motivated and focused on the tasks at hand (as mentioned in the podcast); however, I find it very easy to get distracted by others, televisions, or even social media. One connection I can make involves my work with a lab group I was assigned to work with during a summer program. Our task was to complete a final project on the basis of plant pigment labs. Now reflecting on the work I did with my group, I realized that we all followed many of the productivity tips that Charles Duhigg mentioned such as including everyone equally in the team, socializing sparingly, creating trust with one another, and setting goals to be reached. My group

Objective: To determent whether, when protein intake was at least 20 g at each meal, the consumption of a isocaloric high protein diet rich in dairy protein would provide greater increases in muscle strength, lean mass and physical function compared with either an isocaloric diet representative of the typical Australian dietary protein intake (i.e. ~1.1 g/kg/d) or an isocaloric diet high in non-dairy (i.e. soy) protein in older adults undertaking a program of resistance training.

Gatorade has made its significant impact in the mass market, but they want to expand and solely focus on the sports nutrition market. Gatorade has dominance in the sports drink market and with consumers they weren’t specifically targeting such as a couch potato drinking it for regular consumption. The brand decided to re-image itself by changing the logo with the word Gatorade and a lightning bolt to a G with a lightning bolt. This changing took place in 2009. They did this rebranding because of the one percent decrease in sales volume. Changing the logo hurt the company even more because people did not recognize the brand causing for a 13 percent decrease. PepsiCo failed with rebranding Tropicana as well and went back to the original. They decided to stick with the new brand image of Gatorade.

A double-blind study was performed, in order to determine whether health young men performing prolonged resistance-typed exercise training would have increased muscle mass and strength when protein supplements were consumed before sleeping. Forty-one health young men participated in a supervised progressive resistance-typed exercise training, which were performed three times a week for a total of twelve weeks. In addition, the participants were required to consume a bottle consisting of either a protein or noncaloric placebo drink prior to sleeping on a daily basis. To prevent any bias in the results, the bottled beverages were masked for taste, smell and color and distributed randomly to each participant. The impact of the study was assessed based on the before and after measurements of body composition, muscle fiber type composition, muscle

Also no time-trail difference was projected between the two diets. Ruby stated "Our results show that eating fast food -- in the right amounts -- can provide the same potential for muscle glycogen as sports nutrition products that usually cost more," (Science Daily 1) This experiment does have some limitations such as these individual candidates metabolisms were not taken into consideration, As well, are all of these candidates similar in ways because if they are how can we say that this experiment has a positive outcome because what might work for one individual might not work for another. These details were left out of the report, which has me questioning the actual effect this would have on everyone, maybe this experiment will only work on these cyclists. Furthermore the portions of fast food that were given to these cyclists were not specified, so how will people that believe in these results know how much they can or cannot consume by not sharing this information individuals will consume large portions of fast food which could have an effect on their health as a

This research will help people in wisely choosing their intake of commercially produced food. Introduction “Using protein and amino acid supplements include stimulation and maintenance of muscle growth and strength, enhancement of energy

As an athlete myself, I am always looking for an edge over the competition. With the advantages made for Athletes in nutrition, there are many options to get that “edge”. Protein supplements, creatine, androstenedione, anabolic steroids; many athletes, including myself, turn to one or more of these products for that little extra to beat the competition. If an athlete is using these products, is it really the athlete performing, or is it the supplement? Through this paper, I will research the effects (positive and negative) of using these products, as well as determining whether or not each product should be allowed in organized competition.

Many people benefits from protein and amino acid supplements because it helps them monitor their blood pressure, cholesterol level, and reduce their chances of having chronic disease. It does help many athletes stay healthy and ready for their daily activity. I think some athletes eat a lot of food that has protein in it. What is good about protein supplement is that they are in most of the food that we eat everyday, and that helps us to stay focus in class. Protein and amino acid supplement is good for the body and it also helps children who are living in underdevelopment country. The bad thing about it is that too much of protein and amino acid supplement can cause health complication in the body. People can become easily addict to protein

Sporting professionals use protein substitutes to help build muscle mass. Some experts recommend them to older adults to help ‘top up’ their nutritional needs. Others use it as a meal replacement to assist with weight loss and some simply need an alternative to beating those dreaded afternoon munchies.