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Corporate Social Responsibility: The American Red Cross

Decent Essays

Given our company's recent interest in a adopting a new CSR program, we are pleased to submit this proposal for the following three programs. We’ll take a look at programs that include volunteer work, philanthropic opportunities, and a more sustainable product. In order for us to choose the best programs we have developed a structured criteria so that all of the programs can be evaluated fairly.

Intro to CSR
Corporate social responsibility (CSR) is a way for companies to give back to society. There are many ways companies can implement CSR; for example, doing volunteer work, environmental sustainability initiatives, or charitable donations. When companies take on certain programs to help the community it can be a financial cost, but the …show more content…

This organization provides help and supplies to those who have been affected by natural disasters, not just in the United States, but all over the globe. The Red Cross is present in nearly 200 countries around the globe and they have over 17 million volunteers worldwide. As a company we would give customers shopping in our stores the option to round up their change as well as an option to donate as much as they wanted. Many companies in our industry already have similar programs set up and without one we would be behind. This poor image could negatively impact our sales from millennials and other generations too, because as a whole people are becoming more forward …show more content…

Making clothing out of recyclable material will make our environmental footprint smaller as a company. This option will create the biggest impact especially for increasing our companies popularity, with the increasing need and want for environmentally conscious clothing. Also this option will help reduce waste and reduce resource consumption levels. If this option proves to not be satisfactory our second choice would be the American Red Cross Program. We would be able to deliver a good portion of money for them. This wouldn’t cost us anything and gives the company a good image as well. The last option to consider is the volunteer initiative. This option gets our employees to volunteer in our name and allow us to get our company added local community benefits. This option would cost us a lot of money and although it helps our employees in health benefits, they can be doing this on their own time if it is really something they feel the need or want to

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