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Colorado State University Case

Decent Essays

• Colorado State University
Colorado State University is a leading research university with rich history. It was founded as agricultural college in 1870. It is located in Fort Collins, Colorado. Nowadays, Colorado State University offers different degree programs in eight colleges, six schools and online course programs.
As a case analysis, there is used the data (Karen Kaminski and William D. Milheim, 2002) about an online social sciences bachelor's degree in liberal arts via a Course Management System (CMS), at Colorado State University (CSU) between spring of 2000 and summer of 2001.
• Product development
The CSU Division of Educational Outreach (DEO) and the Office of Instructional Services presented a proposal requesting for $400,000 …show more content…

In this phase of product development, the PD team had a challenge that they had to create a product that required minimal computer competency. Meanwhile, they were asked to include high-quality multimedia components (Case Studies, 2002).
• Marketing
As for marketing, CSU focused primarily on recently graduated and currently enrolled community college students and off-campus students as secondary customers accordingly. CSU students could register to online courses and make payment along with the cost of these courses coming in addition to their regular tuition. It was done due to cannibalization of on-campus university programs with online courses (Karen Kaminski and William D. Milheim, 2002).
According to CSU (Case Studies, 2002), while the program was still defining various details and developing specific student support systems, the program's developers found it challenging to develop full marketing efforts based on existing university deadlines.
• Faculty Issues
In my point of view the most important and attentive part of this case is the faculty issues of the CSU, where was mentioned intellectual property and compensation

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