Choosing A Market Type Activity

Satisfied customers can be the best advocates, which is why customers’ needs should be satisfied every time.

First and Foremost, the vendor must have excellent customer service. Whether this is over the phone or directly in person. Customers are what make a business succeed or fail. If the vendor is bringing in product

Kliem (2015) added that in order to satisfy the customers, their requirements and needs to address that satisfaction should be met and concluded that inability to determine the customer requirements will merely result in customer dissatisfaction. It is therefore important to identify the activities and needs that customers consider indispensable to attain the required level of

Part 1: The Vendor Contract Administrator will complete the Request Form and submit the form to the Vendor Program Manager

A Request for Proposal is used when the agency can specifically define the requirements of the group of commodities, or contractual service being sought and can describe the deliverables. Criteria such as price, prior experience, and the vendor’s project plan, should be weighted and scored by evaluators; unlike the Invitation to Bid, the contract is not awarded automatically to the responsive bidder with the lowest price, but must be awarded to the vendor who provides a solution that is “most advantageous to the state,”

needs of the consumers in the market. Although they have a clear understanding of the

Customers (providers, pharmacies, payers) who demand satisfaction with the product and services they buy and use.

4. select sellers –reviewing offers , choosing among potential sellers and negotiating a written contract with each seller .

The management of organizations can often be improved through systematic attention to the “customer’s needs” that must be satisfied if the organization is to survive. There are two implications deriving from this statement:

There has been a dramatic shift in consumer behavior. Consumer needs and wants are not always easily understood, explained, or recognized. According to the text, marketing managers has a difficult but vital job of being able to explain consumers’ behavior to give marketers as clear an understanding of their customers as possible (Grewal, Levy, 2014, p. 174). Once explained, they are able to develop a market strategy to meet the needs and wants of consumers and implementing the strategy to sustain a successful and profitable organization. Along with a shift in consumer behavior, there has been a shift in marketing strategies. Some organizations are using the traditional marketing strategy and some are using the new customer-based model. This paper, by referencing an article called “Rethinking Marketing” will explain whether the new model is necessary to improve business today. This will be done by addressing the similarities proposed and the differences between the approach of that model and strategic marketing management presented in the AMA definition and text. Would this model be an improvement over the way my organization functions? The answer will be given.

The buying process starts with need recognition. The buyer recognizes a problem or need. A need can be triggered by external stimuli. For example, an advertisement can develop a person’s need to make a purchase. The marketer at this stage should research consumer needs in order to determine what kinds of needs or problems arise and how they lead the consumer in making a particular product decision (Armstrong & Philip, 2012).

Satisfying customers’ wants better than the competition is widely recognised today as a key to success in the marketplace (Simonson, 1993). Peters and Waterman (1982), adds to this by saying companies must ably identify what their customers require in order to satisfy their expectations. These customer requirements should be used to mould the development of the firm’s strategies. This can be accomplished by implementing processes such as surveys, focus groups and even acting on customer complaints to assists companies better understand their customers.

In terms of marketing, even the buying patterns and reasons for purchase of the consumers play a large part in the different marketing techniques of B2B and B2C companies. In the business-to-business companies, the buyers are buying based off of rational decisions and the business value a product or service brings. This is why the marketing strategy must focus on the relationship between businesses: the need to communicate the details and benefits of a product or service, to prove it as a beneficial and worthwhile for another company to have, is critical.

Satisfying the needs of customers in any business is vital to business sustainability but not adequate to assure success (Jobber and Ellis-Chadwick, 2013:708). Also, corporations strategically focus on customer satisfaction and retention as a topmost priority because of the belief that it is the most vital factor in business which should not be a responsibility delegated to the marketing and sales team (Day, 2003:78). According to Frederick

Business-to-business (B2B) is a term used to describe transactions of goods or services between businesses as opposed to business-to-consumer (B2C) which describes activities of commercial organizations serving end customers with products and/or services. B2B and B2C marketing is different. There are profound differences that a business must remember when developing marketing activities.