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Case Studies On Maruti

Decent Essays

INTRODUCTION

1.1 INTRODUCTION ABOUT INTERNSHIP
Internship is an integarl part of master of business administration curriculum under the guidance of VTU. Internship bridges gap between theoretical to application through a series of intervention to gain experience piat form towards organization behaviour and gives the exposure of experience. It is 12 weeks program to serve twin objectives of providing / learning the critical business insight and to gain the high caliber which help us to go ahead in the world of business from the day beginning.
The main objective of the internship:
• It provides the platform to learn about any organizational behavior and corporate culture.
• It provides an opportunity to apply theoretical concepts in real life situation of the work place.
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However, there is no unique strategy that succeeds for Maruti, in all situations and to maintain the organization’s position in technology and to improve its relationship with customers, competitators and suppliers. Hence, there is a need to evaluate those strategies and to identify one with greater returns. So, this study is on marketing strategy followed by Maruti showroom.

1.4 SCOPE OF THE STUDY:

Showcasing is a theory that prompts the procedure by which associations, gatherings and people get what they need and need by distinguishing worth, giving it, conveying it and conveying it to others. The center ideas of advertising are clients' necessities, needs and qualities; items, trade, interchanges and connections. Advertising is deliberately concerned with the heading and extent of the long haul exercises performed by the association to acquire a game changer. The association applies its assets inside of a changing domain to fulfill client needs while meeting partner

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