CVS Marketing Development Essays

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look at the narrow aspect of competition rivals but as well as broader aspect of competitive interaction within an industry. These five competitive forces can also be used in the case of Valuejet. Competition within the airline industry is highly

6) Firms using mobile marketing to reach out to its customers may benefit from this type of marketing because it provides timely information to its customers as they go about their days activities. This would be especially useful for short term sales on products. If I was to get an e-mail notification of a two day sale at thegolfworld.com, I am able to use the link to view sale items right away.

Nowadays, services dominate economy and generate most new jobs. This service encounter report aims to compare and contrast my own real-world service experiences using services marketing theories. Firstly, it will compare my two satisfactory encounters journals in East Coast Car Rentals and Ambient Hotel Colina to get the most satisfactory one. Secondly, two dissatisfactory encounters in Ray White Alderley and Myer will be compared to gain the least satisfactory one. Finally, I will give 3 recommendations for the least satisfactory encounter. Theories of level of tangibility, heterogeneity, inseparability, and perishability; level of customer service;

These barriers include, but are not limited to, the following: large established competitors, high capital requirements, limited initial access to distribution networks, and environmental regulations. Due to the existence of massive brand name manufacturers like General Motors and Ford, any new entrants in the automobile industry will be competing with companies benefiting from strong customer loyalty, economies of scale, and impressive marketing budgets. Therefore, new entrants must be able to achieve the difficult task of entering automotive manufacturing at high capacity while simultaneously building a solid consumer base. Such an entry would be quite expensive, especially in conjunction with the billions of dollars needed to construct high-volume manufacturing facilities and develop effective distribution networks to deliver new automobiles. Finally, new entrants must be able to design and manufacture their automobiles according to contemporary environmental regulations. Abiding by such regulations would further drain new entrants’ funds. Overall, entering the automotive industry competitively requires an exorbitant amount of money, so the threat of new entrants is low.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

Many small businesses don’t realize how important their company image really is. The following is a formula for low cost marketing for a small business to create or better their image. To find this formula I interviewed Evan Paull, the owner of a small sign making company based in Annapolis Maryland called ‘Independent Sign Consortium’ or ‘ISC.’ ‘ISC’ was started in 1996 and has had a steady growth ever since. I also interviewed Allison Green, the marketing director of ‘Revisions,’ ‘Revisions’ is based in Baltimore Maryland and is a non-profit organization dedicated to helping the mentally ill.

Many of the products in this industry aren’t much differentiated. “Buyer switching costs are low, and it is generally quite difficult for the players to differentiate themselves because, as a rule, the products players stock are purchased from the same manufacturers. Players therefore compete on service, and only very rarely on product.” (MarketLine Industry Profile)

The first of Porter’s five forces is the threat of new entrants which depends on the barriers to entry. The main barriers to entry are brand loyalty, absolute cost advantages, economies of scale, switching costs and government regulation Hill et al. (2007, p. 65).

Further, even capital investment alone is not sufficient, as specialized technical expertise is required to be successful in this industry. New entrants may find it difficult to attract top talent from a larger, more established firm. Finally, the regulatory burdens imposed on this industry make compliance relatively more expensive for new entrants. As a result, little attention is paid to new entrants in this industry, as firms focus instead on rivalry among existing firms.

It would not be easy for a new company to join this industry due to the licensing agreement prerequisites, large expenditure for capital, powerful mergers or partnerships that exist, long-established competitive investments and the economies of scale.

Porter 's Five Forces include three forces from 'horizontal ' competition and two forces from 'vertical ' competition: horizontally, the threat of substitute products or services, established rivals, and new entrants; and vertically, two

own. She wants to start a business as a Sole Trader and set up a local

New Entrants: Moderate. The capital investment requirements are high. Large players derived extensive benefits from the economies of scale. Product differentiation in terms of product itself is low, as hardware and software used are almost universal. Product differentiation in terms of brand is high due to the firm’s marketing efforts. Incumbents have more established and recognized brands. As new players enter, existing players are likely to retaliate. The industry links closely with the supplier, and require efficient distribution channel, hence the requirement in access to channels is high. Large firms are tend to have better connection to various channels.