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C Leveled : Stakeholder Matching Application Essay

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C-Leveled: Stakeholder Matching Application

For decades, corporate social responsibility was viewed, both internally and externally, as an insincere marketing effort made by corporations for the sole purpose of increasing their profits. Today, however, companies and consumers alike are realizing that corporate social responsibility, or CSR, can be done in a way that benefits both parties. One perspective, stakeholder matching, requires that any specific statement about the relationship between a firm’s social performance toward a stakeholder group be measured by financial or organizational performance that can be directly correlated to that action. Essentially, the approach clarifies that advantageous CSR is not about having corporate employees pick up trash once a year; instead, effective CSR practices benefit both the firm and its relevant environment in a tangible, worthwhile, and measurable way. In this paper, we will discuss C-Leveled, an organization that advises startups and new businesses in the Pittsburgh area that are interested in making an impact while creating a sustainable business model. By applying the principles of stakeholder matching, we will make a business case for various stakeholders to support C-Leveled’s efforts to generate business opportunities while addressing local food sustainability. Specifically, we will look at creating an efficient supply chain, a favorable cost structure, and increasing a variety of business opportunities available when

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