Bussiness Plan for Mobile Movie Theater

▪ Special screenings with access to a premium food and beverage menu for VIPs only

Modern technology isn't disappearing and the need for movie theaters will continuously decline. If movie theater owners take the time to examine several of these options they will certainly find one that functions for them and begin to earn a revenue that is truly theirs.

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

Concession sales and ticket sales are the two biggest sources of revenue for a movie theater but the exhibitors has limited control over both revenues and profits because those two are important aspects. Attendance allows for profitable sales of concessions and advertisements, but there are significant caps on the volume of concession sales per person, and selling price seem to have reached a maximum. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie.

Theatre today as in ancient Greek times is a popular form of entertainment. Today’s theatres share many similarities with the Greek predecessors however they are also very different. There are in fact many differences for example; layout, special effects, seating arrangement, the importance of drama and religion, setting, location and architectural features.

            No matter where one decide to watch a movie, whether at home or at the cinema, hopefully one is still doing something fun and relaxing. When deciding, think about the advantages and disadvantages of each before you make your choice. The decision is to be made by the one about to watch the movie. When the decision is about to be made, there is no need for hesitation and hope the decision made will be the best one made.

To provide an analysis and make recommendations to increase revenue in the movie exhibition industry.

Watching a film on TV is better than watching in theaters this how I’m going to prove my comparisons. It's annoying when you hear from friends what happens in the movie and it ruins the whole thing. It just isn't the same! It depends on, how good your surround system is and how big your TV is, and economic hardships today. It does not mean that the enjoyment of watching movies needs to be sacrificed. There is something to be said for big screen viewing; however, the home provides a comfortable, intimate, and common place for families to enjoy classic or newly released movies. Choosing to watch a movie at home is comfortable,

Good movie streaming sites like SolarMovie make it easy to watch free movies online. SolarMovie works similar to Google and other search engines, where you type in a keyword and browse the results. For instance, simply type in the name of a movie that you want to watch and you will find tons of free links to instantly stream it from.

• Blockbuster is a generally perceived name in the feature rental business sector, being the first move into the

Hollywood movies employ creative and bold methods to market their movies. A good deal of promotion and advertising is targeted to getting people into theatres. Media blitzes are launched to tout the movies weeks before its release. Posters on buses, billboards, designed T-shirts, websites are used to promote Hollywood films. These films are then distributed to a diverse audience. Unless they are extremely unsuccessful, Hollywood movies are always first shown in cinemas across the world, before they are released on DVD. Nollywood films, on the other hand, do not put in a lot of money and effort on the marketing of their films. Other than the movie posters which are usually seen at the selling point of the films, not much advertising is employed. As all Nollywood films go straight to DVD and VCD discs, the industry thrives on direct-to-video marketing. As many as thirty new titles are delivered to Nigerian stores and market stalls every week. Producers rely on the fact that with this outpour of releases, their movies would most certainly be picked up among the crowd; hence, employing further marketing practices is unnecessary. Currently, the available cinemas in Nigeria do not exhibit any Nollywood movies.

In addition, an independent research conducted in Bryant University suggest that out of 50 domestic students, 35 students like watching Indian movies whereas 8 did not like Bollywood movies and 7 have not watched it yet. Though the sample size is small, it serves to show that the domestic people are watching and accepting Bollywood movies. Netflix is an American internet based steaming media provider company which provides more than 100,000 movies. The most interesting fact is that 89% of the Foreign Movie section in Netflix, is Bollywood movies. Netflix has about 33.1 million viewers in United States alone and yet the “Most Watched Movie “and “Foreign Movie” section consist of many Bollywood movies. This shows that Bollywood has influenced the domestic audience as well the industry itself. The influence of Bollywood element and the Indian culture can be seen quite evidently in the music, dance and visual representation in Hollywood movies.

The expansion of the company will have different inferences; the company may get high level of profits or get losses. Profits can use as a good measure of the company’s expansion in a certain region. The success of the company is normally measured by the level of profits that it generates by involving itself in a certain venture. In this case this company is completing whether to enter the India market or not. It is recommendable for the company to enter India market since there is high demand for its products in the country (Hafford-Letchfield, 2010). Though its products received mixed reactions from China and Japan, the company can take encouragement from the fact that the Indian market did not compose of many electrical companies like in the case of china and Japan. The degree of competition in India is low while the demand is high. Applying the law of demand and supply, entry to the Indian market will signify an increase in the profits of the company (Kuada, 2008). The demand for its products would be in the rise in this country.

In a theater, one can watch movies as soon as they are released without having to wait until

Nicholas Kaldor, an eminent economist of his era stipulated three growth laws related to the causation of growth in an economy. One of these laws says that the productivity of the manufacturing sector is positively related the growth of the manufacturing sector. While one standpoint may claim that India’s service sector surge during the period before the fall of Leyman brothers has provided the aegis to protect itself from the global recession, the fact is that in the trends that we observe in the changing world, where every product is expected along with a higher quotient of service vice versa - manufacturing and services have become complements but not substitutes. It is needless to emphasize on the fact that India needs a strong