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Body Soap Case

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VDB REPORT

Cleanse
Body Soap

Assessment Item 3
BSB115 - Management

Word Count – 1412

Table of Contents Introduction 3 Problem Defined 3 Problem Analysis 4 Leading 4 Controlling 5 Environmental Factors 5 Conclusion 6 Recommendations 6 Bibliography 7

Introduction
Cleanse is an Australian body soap company who produce and wholesale their products out to supermarket chains such as Woolworths and Coles. The company has been operating for over 3 years and has established a head office in Brisbane and Sydney with over 200 employees in its Australian operations. In addition to its Australian operations, Cleanse also has a branch in Delhi, India where they produce the same product and wholesale Cleanse products …show more content…

It is easy to think communicating is simple; however it is usually quite complicated and very easy to send the wrong message. The two elements in every communication situation are the sender and the receiver. The sender conveys the idea and the receiver interprets it and usually gives the sender feedback. Feedback is a powerful tool to communication effectiveness, because it enables the sender to determine whether or not the receiver correctly interpreted the message. Likewise in this case line managers haven’t been able to express themselves and therefore there hasn’t been any feedback conveyed with the General Manager. A possible cause for this problem is that majority of line managers employed in India are recent university graduates (World Business Culture, 2012). Now this is not the problem, the problem is the lack of experience held by these employees compared to the experience of general managers. And with the way businesses are run in India it is usually a case of the person with the most experience in the business gets to have the final say (Chakravarty, 2013).
Controlling
The second aspect of management used to investigate the issue is Controlling. Control is a concern that is facing every manager in every organisation today. Many businesses continually look to improve relationships between all levels of staff in order for a healthy working environment. To effectively control a business the organisation requires information about

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