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Audience-Centeredness In The Workplace

Decent Essays

Through my reading this week about audience-centeredness, I have gained some additional insights: it is useful for persuading your audience, it helps to plan in advance, and you should address both sides of a situation.
Communicating has the purpose of not only conveying information, but also persuading the recipient to act upon their new knowledge. One way to inspire engagement is to show the audience how they benefit by implementing the new information. However, in order to communicate the benefits it is imperative to understand the audience. This week I was able to implement this principle in a work situation. I oversee the implementation of Family Medical Leave (FMLA) in my workplace. We currently have an employee who qualifies for FMLA, but does not want to utilize it because he fears the loss of further benefits. My co-worker drafted an email regarding his FMLA and asked me to proofread. The communication stated that the employee “…may lose his job without the FMLA protections.” While this is true, the benefits of taking FMLA were not included; such as the fact that the company will pay health insurance premiums during that time. To persuade the employee to take FMLA it was important to show …show more content…

This was a primary lesson that I learned in public speaking class. I recently observed the danger of not heeding this advice at a workshop I attended last month. The title of the training: Worker’s Compensation for Human Resources Professionals, explained what processes the State of North Carolina takes upon case submission. However, the audience consisted strictly of department managers, who did not deal with that part of the process. One simple inquiry to the host of the workshop would have been sufficient to determine who the intended audience was. Even though, the workshop was informative it was a waste of time for the audience and presenters because the message was not

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