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Aramex Case Study

Decent Essays

Question1:
In this part, I will discuss the importance of the management at Aramex and its acts on their conviction regarding the impacts of the company on outside interests. Then, I will reflect on the theoretical conceptualization of strategic CSR that can be applied to Aramex taking into consideration the current positioning.
Aramex, a leading provider in the logistics and transportation solutions sector, is a leader in the region in terms of internalizing and institutionalizing strategic CSR and sustainability. Aramex seeks to enable and facilitate regional and global trade and commerce and helps local and global companies connect with one another. It builds on a flexible business model and high investment in people and technology. It is …show more content…

Ghandour believed that corporate culture was particularly important in attracting, managing, motivating and retaining talent. Aramex’s corporate culture reflected the values of its leaders, who consistently attempted to nurture and demonstrate empowerment, respect, and innovation. Instilling and internalizing these values was an arduous process of continuous education, training and reinforcement. The importance of organization corporate culture appear in the improving the performance and the workflow in different areas such as identity, competition, reputation, quality, productivity, loyalty, unity and employee retention. Sustainability and social engagement are an integral part of Aramex' corporate culture and day to day business. Management at Aramex is driven by the conviction that social and business benefits are not mutually exclusive, but rather reinforce each other. The company’s health and growth is seen as dependent on the well-being of society at large and on the communities in which it operates. CSR and sustainability are viewed as necessary to the company’s success. A shift of focus from share value to shared values is central to Aramex’s position on CSR and

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