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Amazon Evaluation Of Corporate Performance

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Amazon Evaluation of Corporate Performance
Headquartered in Settle, Washington DC, Amazon.com is a cloud computing electronic and commerce company (Amazon, 2016). The company is one of the largest internet based retailers both in the US and globally based on total sales and market capitalization. The company does a majority of its business through online retail websites throughout the United States and with more that ten countries throughout World. In 2015, Amazon overtook Wal-Mart to become the most valuable retailer by market capitalization.
Founded in 1994 by Jeff Bezos, the company went online on the World Wide Web in July 1995.Amazon focuses on increasing its market share and revenues in the long term and maintaining competitive costs of profit margins and dividends paid to its shareholders in the short term. Amazon’s sound business fundamentals include its core business and essential revenue sector of e-commerce, a new focus on media independent of Kindle, improved profit margins from Amazon’s Web Services (AWS) as well as the management of a negative cash conversion cycle (Samonas, 2015).
In this paper, an analysis of Amazon’s financial position for the year ending 2015 has been conducted. Amazon’s Pro Forma financial statements for the 2016 and 2017 were generated so as to assess the future financial position of the company. When you look at the breakdown of the analysis of financial ratios, the Return on Equity (ROE) using the DuPont method of analysis and the

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